b2b-media
(12)
Workweek wants the right readers, not the most readers
A newsletter about your job can become a room full of people who understand it. Workweek is betting that those rooms can support a publishing business of their own.
Supply Chain Connect makes the small print matter
A missing component can spoil a very expensive plan. Supply Chain Connect follows the suppliers, technologies and risks that purchasing teams need to understand before the trouble arrives.
Medscape made medical knowledge free. The audience was worth paying for.
Doctors come for a drug lookup, a clinical update or a CME credit. Medscape built a business around those small, consequential moments - and survived the collapse of its original company.
Greentech Media made clean energy legible. Then the newsroom went dark.
The Boston publisher turned solar panels, batteries and utility politics into a business people could follow. Its 2021 closure reveals the awkward bargain between an influential newsroom and the intelligence business around it.
National Journal Went Back to the Future
The weekly magazine disappeared. The company survived by noticing that Washington did not need more information nearly as much as it needed information already shaped for Monday morning.
The Executive Insight Is Selling the Second Draft of Authority
The publication does not merely profile executives. It sells the machinery that makes an executive worth profiling - a point of view, repeated until the market can remember it.
GeneOnline Turned Biotech News Into a Map for Finding the Next Deal
The bilingual publisher spent years explaining Asian biotech to the world. Then it packaged the map behind the reporting into BIODND - an AI-assisted database built for the people hunting companies, capital and partners.
1105 Media Knows Who Buys the Boring Stuff
Software, school technology, workplace safety: 1105 Media gathers the people who make specialized buying decisions. Its business turns that attention into publications, paid learning and introductions worth selling.
TechnologyAdvice Bought a $32,000 Lemon - Then Built a 40-Brand Media Machine
A bad eBay acquisition lost its main supplier in six weeks. Two decades of pivots later, TechnologyAdvice sits between the people buying business software and the vendors desperate to reach them.
The Bloomberg of Travel Was Built From a Startup's Ashes
Rafat Ali sold his first media company to The Guardian, then started over with a Nordic word for 'shift.' Skift now tells airlines, hotels, and tourism boards what's coming next - and charges them for the privilege.
CompareNetworks, Inc.
CompareNetworks, Inc. is a South San Francisco-based B2B media and technology company that helps science, laboratory, and healthcare professionals stay informed, discover products, and make purchasing decisions. Through vertical marketplaces such as Biocompare, Labcompare, Dentalcompare, and American Pharmaceutical Review, it connects buyers with manufacturers using searchable product directories, editorial content, email, video, and print - generating qualified sales leads for science and healthcare brands.
Trellis Group
Trellis Group (formerly GreenBiz Group) is an Oakland-based media, events and peer-network company that has spent more than 25 years helping sustainability professionals turn climate ambition into corporate action. Its newsletters, research, and flagship events - GreenBiz, VERGE, Circularity, GreenFin and Bloom - convene the executives, investors and policymakers building the clean economy.