
He helped Ethernet devices agree on how to connect, took one chip company public, and heard more than 100 rejections along the way. Now Ethernovia’s CEO is betting that cars and robots need a nervous system as carefully designed as their brains.
At Axiomatic, marketing sits unusually close to the circuit board. Amanda Wilkins has spent years translating CAN bus, rugged controls and automotive Ethernet into decisions that equipment makers can act on.
The Mississauga manufacturer built a durable business in the least glamorous layer of automation: translating signals, surviving vibration and keeping expensive machines from arguing with themselves.
Excelfore Corporation is a Fremont, California software company that builds the connectivity layer for software-defined vehicles. Its flagship eSync platform delivers secure over-the-air (OTA) updates and bi-directional data pipelines between the cloud and every electronic control unit inside a vehicle, while its in-vehicle networking stacks (Automotive Ethernet, TSN/AVB) and eDatX data-aggregation and edge-AI products round out an end-to-end cloud-to-edge toolkit. Founded by the brothers behind MARGI Systems, Excelfore helped create the industry-wide eSync Alliance and today has technology deployed across more than 17 million vehicles worldwide.
Ethernovia is a San Jose semiconductor company building a new class of high-performance automotive and edge packet processors, Ethernet PHY transceivers and switches in 7nm. Its chips act as the deterministic 'nervous system' for software-defined vehicles and physical-AI machines, scaling from 1 Gbps to 10 Gbps to move sensor and compute data with low latency and low power. Founded in 2018 by veterans of Aquantia, the company has raised more than $150 million from backers including Porsche SE, Qualcomm Ventures and AMD Ventures.
AXONNE is a fabless Silicon Valley semiconductor company building high-speed Automotive Ethernet connectivity for the software-defined, AI-defined vehicle. Founded by ex-Marvell engineering leaders, it designs PHY transceivers and bridge chips - led by its Cyton PHY implementing IEEE 802.3ch Multi-Gigabit Automotive Ethernet - that move 1Gbps to 10Gbps over a single twisted pair or coax, wiring cameras, radar and lidar into the compute clusters that drive ADAS and autonomous systems.
Shrinath Acharya is the CEO and co-founder of Excelfore Corporation, a Silicon Valley-based automotive IoT company pioneering over-the-air (OTA) software updates and vehicle-to-cloud connectivity for software-defined vehicles. With 25+ years in technology spanning mobile, automotive, and enterprise software, he has built Excelfore into a globally recognized platform trusted by 20+ automotive OEMs including Audi, Tata Motors, Maruti Suzuki, and VinFast. His eSync OTA platform is deployed across millions of vehicles worldwide, and under his leadership Excelfore has earned Frost & Sullivan's 2024 Global Enabling Technology Leadership Award.