audience-intelligence
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Two People, One Client, and the Business of Borrowing a Crowd
MSQ Sport + Entertainment grew from two founders and one trusting golf client into a three-city agency by treating fandom as a living culture, not rented media space.
The Quiet Advantage of Listening Before You Post
Most social agencies begin with something to say. Leadtail begins with someone worth understanding - then works backward from buyers, experts and the conversations already in motion.
Pulsar Group Wants to Turn the Noise Into Your Next Briefing
Four software brands put Pulsar Group inside the daily work of PR teams, marketers and researchers. Its next bet is that customers will pay for the finished analysis, while the company tackles the cost of putting its portfolio together.
Pulsar Stopped Counting Mentions and Started Mapping the Crowd
The London software company built its business on a sharp correction to social listening: the loudest post is rarely the whole story. Its platform maps the communities, narratives and behavioral signals underneath the noise.
The $55,000 Conversation: How BuyerForesight Turns Small Rooms Into B2B Pipeline
BuyerForesight has built a global demand engine around an unfashionable idea: senior buyers reveal more in a well-run room than they do in a thousand clicks. The company sells the room, the audience intelligence and the follow-through.
Tubular Labs Built a Telescope for 25 Billion Videos - and Sold the View to Media’s Biggest Players
YouTube was only the opening act. Tubular Labs spent 14 years turning the unruly social-video universe into a dataset that publishers, brands and agencies can actually interrogate - then became a key piece of Chartbeat’s media software stack.
Solsten Wants Marketers to Stop Guessing - and Start Measuring Why People Click
Solsten built its reputation helping game studios decode player motivation. Now it is selling that psychology layer to marketers and AI builders - with unusually concrete case studies, a much broader market, and a harder question about when prediction becomes persuasion.
Cognitiv Bet on Deep Learning Before It Was Cool - Now It Wants to Kill the Static Audience
Three fifth-grade friends built a neural-network ad company in 2015, when the pitch still needed explaining. A decade later, Cognitiv is turning campaign briefs into live media decisions - and testing whether marketers will trade static segments for models that keep changing their minds.
Sequel.io Wants Your Next Webinar to Live Where the Money Is: Your Website
The San Francisco startup moved the webinar out of the anonymous meeting room and onto the customer’s own domain. The payoff is a richer trail of intent - if a marketing team runs enough events to justify the price and operational change.
The Marketing Agency That Knows Your Mailbox Is Still a Media Channel
Amsive connects consumer data, search, media, creative, and industrial-scale mail into one performance system. The proposition is practical: find the next best customer, reach them in more than one place, and prove what happened afterward.
Quantcast
Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.