amplitude
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Braze and Amplitude Can't Both Be Your Source of Truth
Braze can now answer more questions without leaving Canvas. The smart response is not to crown another dashboard, but to draw a hard line between campaign optimization and company-wide behavioral truth.
The Quiet War Over Who Names Your Events
Segment and Amplitude usually run side by side, not head to head. The real fight is quieter - which one gets to decide what an event is called before the whole company builds dashboards on top of it.
Your Best Users Are Blowing Up Your Amplitude Bill
Amplitude's pricing has long punished the products that fire the most events. As those bills balloon, high-volume teams are quietly re-instrumenting on Mixpanel.
The Analytics Tool You Choose Changes the Questions You Ask
Amplitude and Mixpanel now overlap almost everywhere. The better choice starts with how your team learns: through a governed experiment loop or fast, self-serve exploration.
How the Best Startups Really Begin — YC Office Hours
In this episode of Y Combinator's Office Hours, a rotating cast of YC group partners pulls back the curtain on how legendary startups actually began. Using real interview memories of companies like Solugen, CaptivateIQ, Amplitude, Segment, Brex, Jeeves and Nourish, the partners argue that companies such as Airbnb, Stripe and Dropbox looked indistinguishable from every other early-stage startup on day zero. The through-line: greatness comes not from a magical origin but from tens of thousands of decisions, a bias for action, obstinate conviction, clear and honest communication, and the willingness to pivot until you build something people want.