Light Years Ahead PR is partnering with YesPress to connect tailored campaigns with company newsrooms—giving launches, customer stories and executive expertise a lasting home.
For nearly four decades, Rick Smith has sold brands a peculiar bargain: make the advertisement useful enough to resemble service journalism, then guarantee that publishers will run it. The bet survived a failed video expansion, the shrinking newspaper, and now the arrival of AI.

Before targeted ads and answer engines became the communications industry's new vocabulary, Hector Botero was already treating distribution as a problem of audience, language and proof. Now his newswire playbook is moving from Google-era targeting into AI-era discovery.
For three decades, the San Mateo firm has sold a deceptively simple advantage to technical companies: arrive in the room with somebody else’s credibility already attached.
Andrew Yan is the co-founder and CEO of AthenaHQ, a Y Combinator-backed San Francisco startup building tools to help brands get discovered inside AI answers from ChatGPT, Claude, Gemini and Perplexity. A former Google Search product manager who also worked at DeepMind, the US Army Lab and Vimeo, he finished a Columbia degree in computer science and math in three years. Before tech, he was a touring jazz saxophonist who played in the band that inspired the Oscar-winning film Whiplash.
ThredUp is one of the world's largest online resale platforms for secondhand women's and children's apparel, shoes and accessories. Founded in 2009, the Oakland-based company combines automated distribution centers, a managed marketplace, and a 'Resale-as-a-Service' (RaaS) platform that powers branded resale programs for major retailers. It went public on Nasdaq in 2021 under ticker TDUP and frames its mission around extending the life of clothing to reduce fashion's environmental footprint.