
Before targeted ads and answer engines became the communications industry's new vocabulary, Hector Botero was already treating distribution as a problem of audience, language and proof. Now his newswire playbook is moving from Google-era targeting into AI-era discovery.
Andrew Yan is the co-founder and CEO of AthenaHQ, a Y Combinator-backed San Francisco startup building tools to help brands get discovered inside AI answers from ChatGPT, Claude, Gemini and Perplexity. A former Google Search product manager who also worked at DeepMind, the US Army Lab and Vimeo, he finished a Columbia degree in computer science and math in three years. Before tech, he was a touring jazz saxophonist who played in the band that inspired the Oscar-winning film Whiplash.