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NewsUSA Sells the One Thing Public Relations Usually Refuses to Promise
For nearly four decades, Rick Smith has sold brands a peculiar bargain: make the advertisement useful enough to resemble service journalism, then guarantee that publishers will run it. The bet survived a failed video expansion, the shrinking newspaper, and now the arrival of AI.
Before a Buyer Calls, TECHMarket Wants the Market to Have Vouched for You
For three decades, the San Mateo firm has sold a deceptively simple advantage to technical companies: arrive in the room with somebody else’s credibility already attached.
ThredUp
ThredUp is one of the world's largest online resale platforms for secondhand women's and children's apparel, shoes and accessories. Founded in 2009, the Oakland-based company combines automated distribution centers, a managed marketplace, and a 'Resale-as-a-Service' (RaaS) platform that powers branded resale programs for major retailers. It went public on Nasdaq in 2021 under ticker TDUP and frames its mission around extending the life of clothing to reduce fashion's environmental footprint.