Light Years Ahead PR is partnering with YesPress to connect PR campaigns with ongoing company newsroom publishing. For brands, founders and senior executives, the partnership gives announcements a home where customers, journalists and prospective partners can find the background and follow what happens next.
Why we chose YesPress
We chose YesPress because its newsroom approach combines technology with editorial oversight, using real company information to develop connected stories. A launch can lead readers to a customer experience or an executive’s perspective, helping them understand both the news and the business behind it.
The campaign and the newsroom
Light Years Ahead develops positioning, shapes campaigns and pursues relevant media opportunities across media relations, brand positioning, thought leadership and product launches. YesPress handles newsroom publishing, connecting stories about the company, its people and its products.
For clients, outreach gains a destination with useful context. A journalist following a pitch can find a product explanation and the executive qualified to discuss it. Subsequent stories build on that background as the business develops.
The people behind the partnership
Our leadership brings experience in shaping those stories. Megan Bennett, CEO and President, has spent more than two decades at Light Years Ahead. Chloe Licht, COO and Executive Vice President, contributes campaign strategy and a media background in telecommunications and entertainment.
“Storytelling is highly important,” Bennett said in her July 2024 interview with Women’s Business Daily, where she urged businesses to make their brand message compelling and concise. That principle guides the partnership: give readers a clear reason to care.
What this can look like for a client
A product launch: The campaign establishes the audience, positioning and media approach. The newsroom explains what is launching, how it works and why the company made it. Later updates can answer questions from users.
A customer win: With the customer’s permission and supporting information, a story can explain the obstacle, the decision and the result. It gives outreach a concrete example and prospective buyers a useful reference.
Executive expertise: A founder’s or senior executive’s insight into an industry problem can inform an interview pitch, a contributed perspective or a newsroom article.
These examples would be shaped around each client’s campaign. Bring launch notes, interview material or case studies, and answer four questions: What changed? Who does it help? What can we substantiate? Who can explain it? Campaign priorities and publication rhythm can then reflect what the business has to share.
PR in the AI era still needs a good story
YesPress describes its connected, structured publishing as supporting discovery through search, social sharing and AI tools. Clear product names, identified speakers, substantiated claims and links to related developments help readers assess the story and give technology a coherent account to work with.
The useful measures are concrete: Does the newsroom answer buyers’ questions? Does it explain leaders’ expertise and the company’s latest work? Publication does not guarantee media coverage, search rankings or AI citations.
A story with somewhere to go
The partnership gives clients a way to share what they learn between major announcements. To explore how your next launch, customer experience or executive insight could support a campaign, visit Light Years Ahead PR or explore YesPress company newsrooms.