active-lifestyle
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WH inc. and the Strange Business of Being Liked
The Seattle agency has survived since 1969 by betting on a neglected part of marketing: the long, untidy stretch in which a customer decides whether a brand deserves to be chosen again.
The Gear Whisperers Who Learned to Speak Algorithm
Verde spent nearly 25 years learning that a good gear story cannot stop at a magazine review. It must survive the shop floor, the creator feed, the affiliate link, the search box - and now the machine answering the question.
Adventure Sold the Outdoors by Measuring the Dream
Adventure built ads for people who would rather be outside. Its sharper trick was proving that longing could be researched, aimed and counted.
ECHOS takes the press release outside
A camping chair can belong in a fashion story. A bike launch can become a field test. ECHOS builds the encounters that help outdoor brands escape their usual audience.
OutsidePR knows the story starts before the starting gun
A missing bicycle, a three-year podcast pitch, and a running brand’s 17-month entrance. Inside the outdoor PR agency that makes preparation part of the publicity.
goodr
How a self-funded brand turned $25 running shades - the kind with names like Flamingos on a Booze Cruise - into a sport-eyewear company doing roughly $47 million a year.
CELSIUS
A Florida fitness drink spent two decades escaping the supplement aisle. Now CELSIUS, Alani Nu and Rockstar share one owner, one powerful distributor and a new problem: proving that three brands can move as one without losing what made each matter.
Implus
Implus is a Durham, North Carolina-based consumer products company that builds and buys active-lifestyle accessory brands - insoles, performance socks, shoe care, home fitness, recovery tools and outdoor traction gear - and sells them through more than 60,000 retail outlets across roughly 60 countries. Founded in the late 1980s around the Sof Sole insole brand, it grew into a house of around 18 brands including SKLZ, Yaktrax, Balega, Spenco, TriggerPoint, Harbinger and RockTape, largely through a long string of acquisitions under private-equity ownership.
Talofa Games
Talofa Games is a San Francisco studio that turns real-world movement into playable adventure. Founded by MIT-trained runner and game maker Jenny Xu, the studio builds 'fitness-first' mobile games - flagship title Run Legends is a co-op RPG where walking and running power your attacks, and Monster Walk turns everyday steps into a base-building, story-driven quest. Backed by $6.3M in seed funding and staffed by veterans from EA, 2K, and Riot Games, Talofa is trying to make exercise something you look forward to rather than schedule.
The Bay Club Company
The Bay Club Company is a membership-based active lifestyle and hospitality company headquartered in San Francisco. Founded in 1977 with the nation's first co-ed fitness club, it now operates a growing collection of resort-inspired clubs organized into regional campuses across the West Coast - the Bay Area, Los Angeles, San Diego, and the Pacific Northwest. Built on four points of focus - fitness, sports, family, and hospitality - the company serves a community of 135,000-plus members with tennis, swimming, squash, golf, pickleball, group exercise, family programs, dining, and spa services. Backed by KKR, Bay Club is in an aggressive expansion phase, acquiring regional operators to scale toward 50-plus clubs and over 200,000 members.