The company that turned a student side-gig app into the machinery behind Indonesia's frontline workforce - recruiting, paying and managing more than 1.5 million workers through software and boots on the ground.
Above: the Staffinc mark. A workforce platform photographed, as it were, mid-shift - one part software company, one part staffing agency, deployed across 350+ cities.
Staffinc Group calls itself, plainly enough, Indonesia's end-to-end workforce solution. Behind the phrase is a company doing something less tidy than most HR-tech startups attempt: it does not merely sell software to the people who manage workers - it supplies the workers, deploys them, tracks their shifts, runs their payroll, and in many cases rents them the laptop or the vehicle they need to do the job.
The business began in 2018 as Sampingan - Indonesian for "side job" - an app matching students and part-timers with short gigs. That origin still shows in the company's instincts. Where a lot of HR software is built for salaried office staff, Staffinc points its tools at the frontline economy: store crews, warehouse pickers, sales promoters, contact-center agents and field teams.
Over time the founders realised the harder, more valuable problem was not the worker's side of the market but the employer's. Large Indonesian companies opening stores, running warehouses and staffing campaigns needed hundreds or thousands of people fast, and had almost no software to manage them once hired. Sampingan became Staffinc, and a gig app became an enterprise platform.
Tech-enabled outsourcing makes the dream work. - Staffinc company tagline
The word that does the work there is tech-enabled. Traditional Indonesian outsourcing agencies are people businesses - spreadsheets, phone calls, cash payroll. Staffinc's wager is that the same service, wired through software, becomes faster, more transparent and far easier to scale. A client can post roles, screen candidates, schedule shifts, monitor attendance and disburse wages from one dashboard, across dozens of cities at once.
That combination - a genuine labor supply plus the software to run it - is what separates Staffinc from a pure HRIS vendor on one side and a legacy manpower agency on the other. It sells the outcome, not just the tool.
Staffinc's customers are mid-to-large enterprises with big, distributed frontline operations - the kind of businesses whose growth is bottlenecked by how quickly they can staff a new location. The company says it has served more than 150 of them across retail, food and beverage, logistics, e-commerce, FMCG and technology.
Client roster drawn from Staffinc's public brand references. Relationships and scope vary by engagement.
Standing up a store crew or campaign team in days, not weeks, by drawing on a pre-vetted pool instead of recruiting cold.
One system for attendance, shifts and performance across hundreds of sites and cities - replacing spreadsheets and phone trees.
Running wages, benefits and earned-wage access for large hourly workforces without building the back office in-house.
Procuring or renting the tools, laptops and vehicles workers need, folded into the same contract.
Staffinc runs on two legs - a managed service that supplies and operates workforces, and a software suite that clients use to manage them.
Vetted workers for sales & marketing, store operations, inventory & supply chain, and IT roles - recruited, deployed and managed end to end.
Contact center, telemarketing, IT solutions and facility management delivered as an outsourced, managed service.
Four modules - Recruit, Core, Performance and Benefits - covering hiring, database, attendance, shifts, payroll, SKU tracking and earned wage access.
Placement of skilled tech roles such as QA engineers and full-stack developers, plus professional consulting.
Recruitment of software engineers and managed teams from Southeast Asia for overseas clients.
Procurement and rental of work equipment - from tools to laptops and vehicles - with ownership options.
A hybrid of services margin and software fees - unusual in HR tech, and deliberate.
Staffinc earns on several lines at once. It takes a margin on outsourced and managed labor and on BPO contracts, typically priced per worker or per project. It charges platform fees for the Staffinc Suite. It makes money on equipment procurement and rental, and on payroll and earned-wage-access services layered on top.
The strategic logic is bundling. Each service makes the next one stickier: a client that lets Staffinc hire its warehouse crew is a natural buyer of the software to schedule them, the payroll to pay them and the laptops to equip them. That is a wider moat than software alone - and a harder business to copy.
Revenue mix below is an illustrative approximation for readability, not disclosed figures.
Roughly $10.9M+ in disclosed venture funding across four rounds, with some trackers reporting more via extensions.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Seed | $500K | Jan 2019 | Golden Gate Ventures |
| Pre-Series A | $1.5M | Oct 2019 | Golden Gate Ventures |
| Series A | $5.0M | Jan 2021 | Altara Ventures |
| Series B | $3.9M | Aug 2023 | Altara Ventures, Antler, K9 Ventures, Access Ventures, Pacific Trustees, MyNavi |
The Indonesian market has HRIS pure-plays - Talenta by Mekari, Gadjian, GreatDay HR - that sell software but not workers. It also has traditional outsourcing agencies that supply workers but little software. Job marketplaces like KitaLulus handle discovery but not management.
Staffinc sits in the seam: it supplies the labor and the software to run it. For a client, that means one accountable partner from job post to payslip, rather than stitching a vendor stack together. The trade-off is a heavier, more operational business than SaaS - but one that is far stickier once embedded.
Indonesia has more than 270 million people and a labor market that is large, young and fragmented across thousands of islands and cities. Formal HR software adoption among frontline employers is still early. That is the gap Staffinc is built for - the workers most HR tech ignores, in the market where the need is largest.
Wisnu Nugrahadi, Dimas Pramudya Putra and Margana Mohamad launch an app connecting Indonesians to part-time work.
Raises a $500K seed and a $1.5M pre-Series A backed by Golden Gate Ventures.
Altara Ventures leads a Series A as the company shifts toward enterprise workforce management.
Sampingan becomes Staffinc, expanding into HRIS, BPO and equipment services for enterprises.
Closes a Series B led by Altara Ventures with Antler, MyNavi and others, doubling down on enterprise workforce software.
Leads Staffinc's strategy and enterprise push; the public face of the company's shift from gig app to workforce platform.
Part of the founding team behind Sampingan's 2018 launch.
Co-founder from the original Sampingan team.
Sampingan is Indonesian for "side job" - a nod to the company's gig-work roots before it went enterprise.
Staffinc doesn't just place workers; it will procure and rent them the tools, computers and vehicles they need.
Its 1.5M+ worker network is larger than the population of many cities it operates in.
The Performance module tracks SKUs - a tell that many Staffinc workers are on retail and store floors.
It's an Indonesian tech-enabled workforce company that recruits, deploys and manages frontline and blue-collar teams for enterprises, pairing outsourcing/BPO services with a cloud HR suite covering recruitment, attendance, payroll and performance.
Yes. It launched in 2018 as Sampingan, a side-gig app, and rebranded to Staffinc as it moved toward enterprise workforce solutions.
The company says it has a pool of more than 1.5 million pre-vetted workers deployable across 350+ cities in Indonesia.
More than 150 enterprises across retail, F&B, logistics, e-commerce and tech, including Astro, JDL Express, Bukalapak, Danone and Gojek.
Roughly $10.9M+ in disclosed venture funding across seed, pre-Series A, a $5M Series A and a $3.9M Series B, backed by Altara Ventures, Antler, Golden Gate Ventures and MyNavi, among others.
Explore Staffinc on video via its official channel.