Sasha King and the Business Card at the Next Table

Sasha King went looking for a quiet place to take a phone call at an industry conference. She found a table in a corner, finished her conversation, and acquired something less expected: a prospective customer. A man at the next table had overheard enough to ask whether she had built a lockbox for billing payments. He needed one. He handed over his business card.

King later recalled that encounter when his billing company signed up to use Anatomy Financial across its practice clients. The company was Moxie Healthcare Solutions. What stayed with her was the moment of recognition. A product that can be explained accidentally, from the next table, has a particular advantage: somebody already knows the problem.

For King, the problem had been years in the making. Before she became Anatomy’s co-founder and co-CEO, she had held senior commercial and marketing roles at CareDx. She knew the frustration of constructing financial measures to understand insurance revenue. The numbers depended on paper being opened, entered into software, and matched against deposits. Each step offered another opportunity for a payment to become a small detective story.

Her next company would give that detective less to do. Founded in 2022 with her husband, fintech entrepreneur Callum King, Anatomy takes on the physical and digital work between an envelope arriving and a payment being understood. Sasha brought experience of the operating problem. Callum brought experience building embedded finance at Brightside. Their shared subject was money. Their chosen antagonist was paperwork.

The education before the envelopes

King’s route to that corner table began with an engineering education. She received a bachelor of science in bioengineering from MIT in 2008, then worked at Fletcher Spaght from August 2008 to July 2011. The firm combined consulting and venture investing. She subsequently earned an MBA from Stanford Graduate School of Business in 2013.

Commercial work followed. From July 2013 to August 2015, she was a sales leader at Ariosa Diagnostics, where her responsibilities included launching its offering in Asia Pacific and Canada. She moved to Genentech in August 2015 and worked in marketing until March 2017. These were jobs concerned with taking an offering into an organization, a market, or a new geography. A launch, after all, needs people on the receiving end.

At CareDx, her responsibilities expanded quickly. She joined as head of marketing in March 2017, became interim chief commercial officer that June, and took the permanent commercial role in October. In June 2019 she became chief marketing officer. She left the company in September 2022, the year Anatomy was founded.

Those dates describe a career spent moving between business disciplines before starting a business herself. Engineering, consulting, sales, and marketing all appear on the route. Anatomy would require her to talk about a deeply practical financial process, recruit people to build it, and persuade customers to change how they handled incoming money. There is quite a lot of commerce inside a mailbox.

A business partner across the dinner table

When King announced Anatomy’s public launch in February 2024, she described an idea that she and Callum had discussed for years. She also made the partnership explicit: they were a wife and husband founding team, sharing the co-CEO role. Callum had previously co-founded Brightside, a financial technology business serving employers.

Her launch message spread the credit around. She thanked employees, design partners, advisers, investors, and CTO Tony Bako. She singled out Callum’s experience as a repeat entrepreneur for helping them avoid startup traps. The picture was of a company assembled through several kinds of experience, rather than a single flash of inspiration followed by a round of applause.

King also offered to give prospective customers a personal demonstration. It was a straightforward invitation from someone who had spent years in commercial roles. The work of founding included making the product and asking people to look at it. Her announcement ended with requests for introductions and followers, the ordinary social machinery through which a new company becomes somebody’s supplier.

The mailbox has a second job

Anatomy’s starting point is easy to describe. A customer changes its payment mailing address to a dedicated post-office box. Incoming checks and documents then enter a service designed to digitize them. Checks are deposited; paper explanations of benefits become electronic remittance files; correspondence is classified so billing teams can work with it digitally.

The distinction between receiving money and understanding money matters here. A deposit tells an organization that funds arrived. The accompanying remittance explains how those funds relate to the work being billed. Getting both into usable form is part of the job. Anatomy’s tools also address reconciliation, connecting payment information with bank activity and the records used to close the books.

There is a physical operation behind the interface. In discussing Anatomy’s workflow, King has described high-speed scanning alongside AI conversion. An envelope must still be received and opened before software can make its contents useful. Her business occupies that awkward stretch where a digital ambition meets a piece of paper with a fold down the middle.

This gives King a concrete way to discuss AI. A demonstration can begin with the mail a customer already receives and end with information that fits an existing workflow. The question becomes whether the document can move through the office with less manual effort. The office, quite reasonably, would prefer fewer documents demanding its attention.

The things people learn to carry

King’s public accounts of customer conversations have a physical comedy to them. In one, a practice executive told her he had a trash bag of business mail in his rental car. He planned to carry it home on the plane, Santa Claus style. It is an unusually vivid description of an administrative task: the backlog had become luggage.

Another example she shared involved a payer sending an actual compact disc, accompanied by instructions for downloading software to open its contents. The recipient was being asked to bridge several generations of technology simply to read a piece of correspondence. The futuristic office had received a small round souvenir from the past.

These are stories King chooses to tell about her work. They reveal the situations that catch her attention: cumbersome handoffs, oddly durable formats, and people improvising a way through the day. She brings those moments into the conversation without needing to turn them into a speculative forecast. A bag in a rental car is already quite persuasive.

Her public voice also leaves room for an aside. Promoting a conference appearance, she offered the equivalent of CliffsNotes, then remembered buying the little books at Barnes & Noble. The memory sits comfortably beside her discussions of AI and automation. Technology changes; people still appreciate someone who can explain the important part without making them attend another meeting.

Capital arrives; the work gets more specific

Anatomy announced $19 million in Series A funding in December 2024, led by Canapi Ventures. Neil Underwood of Canapi and Nicole Quinn of Lightspeed Venture Partners were named as incoming board members. The financing supported a business already concentrating on the journey from paper mail to usable payment data.

For King, the public explanation remained practical. Digitizing incoming payments and correspondence was a prerequisite for financial clarity. A billing team could not rely on a complete digital view while some of the information it needed remained inside unopened mail. The investment announcement gave a larger number to a company whose daily subject was often much smaller: a single check and the document explaining it.

By September 2026, that work had extended into a partnership with Encoda. The arrangement connected Anatomy’s payment and reconciliation infrastructure with Encoda’s payment management tools. Anatomy addressed what had arrived and how it related to the money received; Encoda addressed validation and posting downstream. The partnership made the sequence between receipt and posting more explicit.

“Practices shouldn’t have to sacrifice confidence in their payment data for speed in payment posting.”

Sasha King, September 2026

That sentence offers a useful measure of her ambition. Speed is attractive, but a payment entered quickly still needs to be understood correctly. Her role now includes building the partnerships that connect one part of the process to another. The commercial work continues, with the handoff itself becoming part of the product.

Back to the next table

King’s conference calendar reflects how much explanation the business requires. In February 2024 she was scheduled to speak in San Antonio on taking bank reconciliation to the next level. Her later podcast appearances have covered financial workflows, building a team, venture funding, and reconciliation. She has taken the same operational questions into rooms of billing professionals and onto interview microphones.

The accidental introduction at the conference remains a fitting scene for this stage of her career. She was discussing something specific enough for a stranger to recognize his own working day in it. When she later told the story, the memorable detail was the business card handed over after a little apologetic eavesdropping.

Anatomy gave King a way to work on a frustration she had already lived with. The career that preceded it supplied commercial experience, collaborators, and a reason to care about the details of incoming payments. Her next conversation may involve an investor, a partner, or a billing executive. Somewhere nearby, someone may be listening very carefully.