Getting paid is only the beginning. Cashfree built a business around what happens next: refunds, vendor payouts, identity checks, and money that has somewhere else to go.
The shopper wants the product. The merchant wants the sale. DEUNA works on the awkward part in between: getting a legitimate payment approved, understood and accounted for.

He began by auditing accounts receivable, taught himself to code through games, and arrived at Monk with an unusually useful question: how do you automate money without losing the evidence?
EasyEcom wants to make the machinery after an online sale as legible as the storefront before it. Its pitch is a single operating layer for stock, orders, warehouses and the money marketplaces actually pay out.
Fluid is a Singapore-based B2B payments platform that lets suppliers and marketplaces offer their business buyers flexible credit terms and installments at the point of purchase. Its AI underwriting engine approves buyers in seconds, pays suppliers on day one, and automates reconciliation - bringing consumer-grade buy-now-pay-later mechanics to business commerce across Southeast Asia. Founded in early 2023 by former Atome and Uber operators, Fluid has raised US$7M and serves 3,000+ businesses across Singapore and Malaysia.
Blue Onion is a New York-based fintech company that builds an automated financial subledger and reconciliation platform for e-commerce and retail brands. Its data engine ingests transactions from order systems, payment processors, marketplaces and bank accounts, then reconciles every order, payout, fee, refund and deposit into a single source of truth - letting finance teams close their books daily with guaranteed accuracy and feed clean, structured financial data into AI workflows.
Clerq is a New York-based fintech building an account-to-account (A2A) bank payments platform for high-ticket transactions. It lets merchants - starting with automotive and powersports dealerships - accept low-cost, guaranteed payments pulled directly from a customer's bank account, with card-like ease and no chargeback, fraud, or funding risk. Founded in 2022 by former Citadel and JP Morgan investors Truett Dwyer and Ben Markowitz, Clerq raised a $12M Series A led by 645 Ventures in October 2025, bringing total funding to roughly $21M.
Routable is a San Francisco fintech that automates the unglamorous plumbing of business payments - accounts payable, mass payouts, and vendor onboarding. Founded in 2017 by Omri Mor and Tom Harel and backed by Y Combinator and the Altman brothers, its cloud-native platform captures invoices with AI-powered OCR, runs approval and compliance workflows, handles tax forms, and pushes money out via ACH, real-time rails, and cross-border methods while syncing back to accounting systems.