BREAKING
iA Writer shipped - a generation of writers has never typed in a different font since Cron acquired by Notion for 8 figures after Notion's CEO switched to it personally FLAnimatedImage: the open-source iOS GIF engine quietly powering millions of app installs Raphael Schaad joins Y Combinator as Visiting Partner to mentor AI-era founders Swiss Alps to Silicon Valley: 3 continents, 3 iconic products, one clear through-line Product Hunt's 2021 Productivity App of the Year was built by a team that obsessed over every pixel YC W20 founder becomes YC Visiting Partner - the full loop closes iA Writer shipped - a generation of writers has never typed in a different font since Cron acquired by Notion for 8 figures after Notion's CEO switched to it personally FLAnimatedImage: the open-source iOS GIF engine quietly powering millions of app installs Raphael Schaad joins Y Combinator as Visiting Partner to mentor AI-era founders Swiss Alps to Silicon Valley: 3 continents, 3 iconic products, one clear through-line Product Hunt's 2021 Productivity App of the Year was built by a team that obsessed over every pixel YC W20 founder becomes YC Visiting Partner - the full loop closes
Raphael Schaad
Raphael Schaad - Designer, Engineer, Builder
YC Visiting Partner  /  Founder  /  Designer-Engineer

Raphael
Schaad

The Swiss kid who ran through forests and ended up shipping the apps you use every day.

YC Visiting Partner Cron - Acquired by Notion MIT Media Lab MS iA Writer · Flipboard · Cron
3
Generation-defining products shipped across two decades
8-fig
Acquisition by Notion for Cron calendar app (2022)
$3.5M
Seed raised for Cron, backed by Dylan Field and Jeff Weiner
#1
Most popular open-source iOS GIF engine on GitHub (FLAnimatedImage)
01

The Man Mid-Stride

The valley where Raphael Schaad grew up in Switzerland does not have a famous tech scene. It has mountains, forests, and the particular kind of stillness that makes you want to build something just to break it. He broke quite a few things on his way out.

He is not the kind of person who stumbles into iconic products. When Raphael joined the Flipboard team in early 2011, he flew in from Switzerland and started work the very next day - in the garage where the company was born. That detail matters. It is the posture of someone who shows up already running.

Before Flipboard, there was Tokyo and iA Writer - the writing app that convinced a generation of people that minimalism was not a design trend but a feature. The monospaced font. The single purpose. The refusal to give the user a toolbar they did not need. Raphael worked with Information Architects to launch it in 2010, and it set a template for software that knows what it is.

Four years at Flipboard building the personal magazine app that briefly made the iPad feel like the future. Then his own bet: Cron, a calendar built the way calendars should have been built the first time. Clean. Fast. Thoughtful. Everything the default calendar apps were not.

The Cron story has a detail worth lingering on. Notion CEO Ivan Zhao did not acquire Cron after a pitch or a banker's introduction. He acquired it because he was already using it as his personal calendar. The acquisition followed the product's quality, not the other way around. That is a particular kind of win.

After the acquisition, Raphael became Head of Design for Connected Apps and Growth at Notion, where he grew what became Notion Calendar to millions of active users. Then Y Combinator came calling - not as a program to join (he had already done that, as a founder in the W20 batch), but as a partner role. One of nine exceptional founders selected as Visiting Partners to help the next wave of builders in the AI era.

He describes himself on Mastodon as "a Swiss designer and MIT engineer who runs through forests." That sentence is doing a lot of work. It contains a career, a geography, a personality, and a philosophy - all in fourteen words. That kind of compression is exactly what makes him valuable to the founders he mentors.

"Software ate the world, and now AI is eating software - the founders building in this shift will redefine how we compute, work, and live."
- Raphael Schaad, on joining Y Combinator as Visiting Partner
02

By the Numbers

2010
iA Writer launched with Raphael's contribution
4yrs
Building Flipboard as one of the first engineers
2021
Cron: Product Hunt Productivity App of the Year
M+
Active Notion Calendar users grown under his design leadership
03

Three Defining Products

Most engineers build software. Raphael builds artifacts. Things that feel inevitable once you've used them, that make everything before seem like a draft. Here is the evidence.

2010

iA Writer

Minimalist Writing App · Tokyo · iA Inc.

A writing tool built in Tokyo with Information Architects that stripped the word processor down to its essence - a cursor, a font, a blank page. iA Writer won an Apple Design Award and spawned an entire genre of "distraction-free" writing apps. Its influence is visible in every minimal editor that came after it. Raphael contributed to its launch at a moment when most writing software was trying to be everything at once.

2011-15

Flipboard

Personal Magazine App · San Francisco · Early Engineer

Raphael flew to San Francisco from Switzerland and started at Flipboard the next morning - in the garage where it began. He spent four years there helping build what became one of the most downloaded apps of the iPad era, and shipped FLAnimatedImage, an open-source performant GIF engine that became the most popular iOS GIF library on GitHub. Used by countless top App Store apps without ever making headlines - the best kind of infrastructure.

2019-22

Cron - Acquired by Notion

Calendar App · Founder & CEO · YC W20 · 8-Figure Exit

Calendar apps are a commodity. Raphael treated them as an unsolved design problem. Cron raised $3.5M from Initialized Capital with backing from Figma CEO Dylan Field and former LinkedIn CEO Jeff Weiner. It won Product Hunt's 2021 Productivity App of the Year. But the real moment was when Ivan Zhao, Notion's CEO, became a personal user. The acquisition was not a transaction - it was a validation. Notion acquired Cron in June 2022 for an 8-figure sum and Raphael grew what became Notion Calendar to millions of active users.

The Acquisition Story

Notion's CEO didn't acquire Cron after seeing a pitch deck. He acquired it because he was already using it as his personal calendar. The product earned the deal, not the deck.

04

The Design-First Argument

Raphael's central argument - the one he makes at YC, on podcasts, and in articles - is simple and almost always ignored: design is not polish. It is not the thing you do after the product works. It is the foundation of how you build.

He has a line that cuts through the usual startup advice: "Everything around you has been designed, either deliberately or accidentally. The best founders choose deliberately." That word - deliberately - is the whole argument. Intentionality at every step, from the first sketch to the final product. Not taste as decoration. Taste as strategy.

At Y Combinator, this is the lens he brings to founders building in the AI era. The tools are new. The underlying principle is old: if your product does not feel like it was designed by someone who cared, it will not feel like something worth using. That remains true even when AI is generating the code.

Intentionality at every step, from the first sketch to the final product, separates good companies from iconic ones.

Everything around you has been designed, either deliberately or accidentally. The best founders choose deliberately.

Founders should think about design first, not last. Not as a layer of polish you add before launch, but as the foundation of how you build.

Software ate the world, and now AI is eating software - the founders building in this shift will redefine how we compute, work, and live.

05

Career Arc

2005-2009
BS in Computer Science, Berner Fachhochschule BFH, Switzerland
2009-2011
MS at MIT Media Lab in Media Arts and Sciences; cross-registered at Harvard Business School for "Launching Technology Ventures"
2010
Collaborated with iA (Information Architects) in Tokyo on launching iA Writer - one of the most influential writing apps ever made
2011
Flew to San Francisco and joined Flipboard the very next day - one of the first engineers in the garage where it started
2015
Shipped FLAnimatedImage at Flipboard - the open-source iOS GIF engine that became the most popular of its kind on GitHub
2019
Founded Cron, a next-generation calendar application built the way calendars should have been built the first time
2020
YC W20 batch. Cron raised $3.5M from Initialized Capital backed by Dylan Field (Figma CEO) and Jeff Weiner (ex-LinkedIn CEO)
2021
Cron named Product Hunt's Productivity App of the Year
2022
Cron acquired by Notion for an 8-figure sum. Raphael became Head of Design for Connected Apps and Growth - grew Notion Calendar to millions of users
2024+
Joined Y Combinator as Visiting Partner - one of nine exceptional founders chosen to mentor the AI era's next wave of builders
06

Education

🎓
c. 2009-2011
MIT Media Lab
Master of Science (MS) in Media Arts and Sciences
📚
c. 2010-2011
Harvard Business School (cross-registered)
Launching Technology Ventures
💻
c. 2005-2009
Berner Fachhochschule BFH, Switzerland
Bachelor of Science (BS) in Computer Science
🏔
c. 2003-2005
Swiss Technical School
Federal Professional Baccalaureate in Software Engineering
07

The Work Nobody Credits

FLAnimatedImage

A performant animated GIF engine for iOS, built at Flipboard and open-sourced. Became the most popular iOS GIF library on GitHub. Millions of users in top App Store apps have run his code without knowing his name. That is infrastructure working correctly.

YC Library Contributions

Featured in Y Combinator's Startup Library for "Why Every Founder Should Care About Design" and "Design Experts Critique AI Interfaces." His frameworks for thinking about design reach thousands of early-stage founders per year.

Swiss Startup Community

Advisory board member at Swisspreneur Syndicate. Active in bridging the Swiss and Silicon Valley startup ecosystems. Angel investor in Nexus (YC F25), an enterprise AI agent platform. The mountain kid who came back with receipts.

"Writing a statement of objectives gives them clarity" - it helps you understand "how everything you have done thus far leads up to this next step, and what you now need to do in order to take that step."
- Raphael Schaad, on goal-setting and intentionality (from his MIT Media Lab application advice on Medium)
08

Watch & Listen

Designing a Startup From 0 to Acquisition
Dive Club, Season 6 Ep. 3  ·  YouTube
The Best Designer I've Ever Met - Cron Calendar
Design Masterclass  ·  YouTube

Podcast: Swisspreneur

Episode 272 - "Cron: The Next-Gen Calendar" - Raphael on the full journey from founding Cron in Switzerland to Y Combinator to acquisition by Notion. Listen on Swisspreneur.org or major podcast platforms.

09

Worth Knowing

The Full Loop

Raphael was part of Y Combinator as a founder in the W20 batch. He now returns as a Visiting Partner. Very few people get to sit on both sides of that table.

Three Continents

Switzerland (raised, educated), Tokyo (iA Writer), San Francisco (Flipboard, Cron, YC). His career arc spans three continents and three distinct design cultures.

Day One Mentality

He flew from Switzerland and started at Flipboard the very next day. That is a posture, not a schedule. It is the same energy that got Cron to millions of users and into Notion's product suite.

10

Find Raphael