A box has an awkward job description. It must absorb punishment in transit, look composed on arrival and persuade somebody that the thing inside deserves their attention. Moyy, a packaging maker in Hamilton, Ontario, has built its business around those competing demands. The colours are the invitation. The engineering is what gets the invitation there intact.
The company designs and manufactures corrugated packaging, retail displays and signage for North American businesses. Mailers, shipping boxes, protective inserts and point-of-purchase displays sit within the same operation. A customer can bring a brand identity and a product; Moyy’s team works through the structure, graphics, printing and production needed to turn them into something that can be packed, shipped and displayed.
Its most revealing move, however, concerns something shoppers rarely inspect: the sheet beneath the print. After investing in digital production, Moyy bought an Interpac 1250 Cold Corrugator to bring sheet manufacturing onto its own floor. The practical ambition is to gain more control over the quality and availability of the material feeding its presses.
The pretty name has factory roots
Moyy takes its name from mooi, the Dutch word for beautiful. Whitebird publicly introduced the business as a new division in 2022, giving its custom corrugated work a distinct identity. It belongs to an established packaging operation: Whitebird distributes packaging, safety and facility supplies, alongside its manufacturing activities.
Whitebird’s history names Henry Heikoop Sr. and Jack Tamminga as its founders, with Hendrik Tamminga and William Heikoop carrying the business into the next generation. That family-business background matters to Moyy’s position. It entered the market with ties to a working supply and manufacturing company, including customers whose concerns extend well beyond how a box photographs.
The resulting offer occupies the space between a creative studio and a corrugated converter. Moyy has people who work on colour, people who work on physical structure and equipment that makes the finished object. Customers buy packaging and production services. The design work earns its place by making those manufactured products useful.
A campaign can change without a new box
Digital printing gives Moyy a particular answer to a familiar marketing problem: the product stays the same while the message changes. Its EFI Nozomi C18000 prints directly onto corrugated board. Different graphics can run on a shared structure, allowing packaging to reflect a regional campaign, seasonal promotion or retailer-specific offer.
In a 2024 account of the company’s equipment choice, president Hendrik Tamminga pointed to the colour intensity and gloss customers wanted. The press also supports personalized print. A box can carry artwork for a particular event or recipient without requiring a separate set of printing plates for each version.
“It’s not only a cost discussion, it’s speed-to-market.”Marc Gosselin, Moyy COO, 2024
For a buyer, that distinction is useful. The question becomes how many versions a campaign requires and when they must arrive. Keep the approved physical format, change the image, and the printer has fewer setup obstacles between the revised file and production. A different product size still calls for a fresh look at the structure.
Moyy’s equipment list also includes flexographic printers, rotary and flatbed die cutters, a robotic cutting system, folders and specialty gluers. Digital printing sits within a larger production operation. The finished package needs cutting, folding and assembly decisions as much as it needs ink.
The rival who sends you work
There is a pleasing wrinkle in Moyy’s customer list: other packaging businesses can use it, too. The company explicitly markets to trade partners, offering design, samples, manufacturing and blind shipping. That lets a partner supply a package without putting Moyy’s identity in front of the partner’s customer.
Speaking at an industry session reported by Packaging Impressions, Whitebird/Moyy vice president George Perreira described demand for personalization and added colour as drivers of its digital investment. He also described local corrugated businesses approaching the company when they needed capabilities or production help they did not have themselves.
That gives the same machinery two commercial routes. Moyy can work directly with a brand or serve the company already managing that brand’s packaging. Its trade offer includes protective and promotional packaging in plain, flexographic and digital versions, along with displays and resealable mailers.
Perreira’s caution concerned workflow. Equipment alone does not organize the work arriving at it. For buyers comparing suppliers, the implication is straightforward: ask who checks the artwork, who approves the sample and who owns the schedule. A fast press becomes useful when the surrounding decisions are ready.
Before the colour, check the fit
Moyy’s structural services include three-dimensional concepts, plain samples, product-layout work and palletization planning. Those services address questions a flat artwork file cannot settle. Does the product fit? Can the package stack? Will the display suit the retailer’s requirements and the intended shipping method?
The company’s retail-display offering specifically considers assembly and replenishment. Those are small words with a lot of store-floor work inside them. A display has to hold products in a usable position and make restocking practical. The person filling it needs a workable object, just as the brand needs an attractive one.
Custom inserts tackle the space inside the package. Moyy offers corrugated designs intended to hold products in place, add protection and arrange their presentation. The company markets these inserts as curbside recyclable. Their visual role is easy to understand: opening a box should reveal the product where the designer meant it to be.
A simplified reading of Moyy’s design and approval process.
The graphic team then handles another translation: taking a brand from its existing assets into a folded, printed object. Moyy lists artwork preflight, fitting graphics to dielines, testing colour output and full-colour proofs among its services. The fold lines and visible panels are part of the design problem.
That suggests a process readers can copy without buying any equipment. Begin with the product and its journey. Approve a physical sample. Check the colour proof against the brand requirements. Then authorize production. Moyy’s published approach puts goals, constraints and financial considerations into the initial discussion, before the design is finalized.
The investment moves beneath the ink
Interpac announced Moyy’s purchase of the 1250 Cold Corrugator in July 2025, identifying it as the supplier’s first customer outside Europe. Tamminga emphasized flat sheets suitable for digital and high-graphic printing, increased production capacity and the move toward more automation.
By 2026, Moyy was describing corrugated sheet production in-house. In its account, avoiding the traditional heat-intensive process helps reduce heat stress and minimize warp. For a business selling graphic quality, the sheet’s consistency has an obvious connection to the promise made to customers.
The relationship also grew beyond a machinery order. In August 2025, Interpac and Moyy’s parent, HT Productions Inc., announced Interpac North America, a sales and market-development operation for Canada and the United States. The equipment buyer’s parent had become a partner in bringing the technology to other manufacturers.
More recently, an August 31, 2026 federal announcement listed a C$7,077,022 Whitebird/Moyy project for facility modernization and production expansion, supported by C$600,000 from FedDev Ontario. That figure describes the broader project. It should be read as a manufacturing investment budget, with the government contribution identified separately.
Whitebird/Moyy’s announced project value
What the buyer is actually paying for
Moyy’s sales process starts with a quote and a discussion of the job. Its website advertises next-day quotes and a 10-day turnaround; those are company service claims to confirm against the actual specification and production schedule. Scope matters when a project combines structural design, artwork, printing and finishing.
The food-and-beverage offer makes the trade-off concrete. Moyy promotes direct printing without plate expense, multiple graphics within a run and structural protection for products in transit. A beverage tray must make the brand visible while doing the less glamorous work of holding the load. The printing choice and the physical design belong in the same purchasing conversation.
Its 2022 investment in Essentra Tapes application equipment added another detail to that conversation: opening and closing. Tape can be part of the manufactured package, giving the design team more options around how it seals and how a customer gets inside. Convenience is something the production line can build.
For more standardized online ordering, Moyy Studio offers five formats: mailers, shipping boxes, trays, product boxes and gravity-feed boxes. Customers can customize supported structures rather than begin every project from a blank sheet. The Studio’s terms put responsibility for submitted artwork and dimensions on the buyer, making approval a consequential step.
The useful comparison is therefore the complete job: design effort, tooling, quantity, variations, finishing and delivery. Moyy’s digital capability is especially relevant when artwork changes or orders need versioning. Its broader operation remains important when the challenge is a new structure, a protective insert or a display that has to be replenished repeatedly.
Moyy’s promise is most persuasive at that intersection. It can help a brand decide what the package should do, prepare the files and samples, and manufacture the result. The shopper may only notice the colour and the satisfying first opening. Someone still had to make the board lie flat.