Consider the photograph that never makes it onto the wall. It might be a child with a missing tooth, a dog asleep in an undignified position, a holiday everyone still talks about. The picture exists. The wall exists. Between them lies a small committee of decisions: which size, which frame, which printer, which nail, which afternoon? Mixtiles found a business in that committee.
- Upload a photograph. Order the print and frame together. Hang it without nails.
- Repositionable mounting makes a gallery wall easier to revise.
- The same company now sells self-watering plants, adaptive lighting, and personalized AI artwork.
David Katz and Eytan Levit, described on the company’s careers page as two best friends, started Mixtiles to simplify wall decoration. The company gives its founding year as 2016. Its original proposition was wonderfully literal: take pictures off the phone and put them where people could see them. The clever part was treating the journey all the way to the wall as one product.
The photograph has a second life
A conventional photo order can leave its buyer with another shopping trip. A print needs a frame. A frame needs hanging hardware. Hanging hardware needs someone willing to make a hole. Mixtiles combines those tasks in a lightweight, ready-to-mount object. The website and app supply the ordering interface; printing, framing, and delivery turn the selection into something physical.
This puts Mixtiles between a photo printer and a home-decoration business. The customer is often a household making a family gallery, a renter personalizing a temporary room, or someone ordering a gift. They are buying a visible reminder, with fewer errands attached. A company photo-print landing page reports more than two million customers. That is a company claim, but it suggests how ordinary the underlying need is.
The catalog has grown beyond the original small square. There are framed prints, frameless options, canvas, different colors, and mixed-size arrangements. That breadth matters because a hallway and a living-room wall ask for different things. A gallery can begin with a few pictures and acquire more later, rather than requiring every photograph to be chosen on the same ambitious Sunday.
An undo button for the wall
Mixtiles’ current homepage emphasizes magnetic hanging: attach the wall component, bring the frame to it, and adjust. Other styles use restickable adhesive. The important design choice is reversibility. If the first arrangement feels wrong, the customer can reconsider it. Decoration becomes a sequence of smaller decisions.
The business earns money from physical orders, with size, style, quantity, and promotions affecting the price. One photo-print landing page advertises a starting price of $7.50 per print; that is an offer, not a universal catalog price. The main homepage currently advertises free shipping above $49 and a satisfaction guarantee. The checkout total is the useful number when comparing a whole wall.
Convenience still has conditions. Mixtiles’ hanging guide recommends smooth, clean, dry surfaces and fully cured paint. Heavy texture, wallpaper, and steamy bathrooms can reduce adhesion. A sharp original photograph is also a better starting point than a compressed copy. Lay the pictures out on the floor, check the crops, and test one tile before committing to a grid.
Nor does Mixtiles own easy hanging. Shutterfly sells photo tiles with repositionable backing. TilePix offers magnetic photo displays through Walgreens, including same-day pickup. Traditional frames and removable strips remain another route. Mixtiles’ distinction is the combined experience, from upload through rearrangement. Whether that convenience earns its price depends on the buyer’s wall, deadline, and appetite for doing the assembly themselves.
The dashboard that took too much credit
The company also had to make its own decisions reversible. In a 2021 interview, Levit described an attribution problem from the previous year: stronger email marketing coincided with higher Facebook spending and falling profitability. Channels were claiming too much credit. Improved models and customer surveys helped the team see their separate contributions. One apparently unprofitable channel looked worthwhile through that additional lens.
Another surprise changed where Mixtiles spent. Mobile-web retention fell, as expected, but less than feared; web orders were larger. The team shifted more advertising there. The useful lesson is to check the thing a dashboard claims to measure against another view of the customer. It is especially relevant when people discover a product in one place and purchase it somewhere else.
“Our brand is very casual, and we strive to build friendship-like relationships with our customers.”
Guy Pessah, lifecycle marketing manager
Klaviyo case study; undated
A Klaviyo case study describes coordinated email and SMS campaigns, including welcome messages and abandoned-cart reminders. It attributes nearly 40% of revenue to those channels. The case study is undated, and marketing attribution is not proof that every sale was caused by a message. Still, it shows how much attention Mixtiles gives the interval between first interest and a finished order.
The next chore to disappear
That attention now reaches beyond photographs. easyplant supplies living plants in pots with a hidden reservoir, generally refilled about once a month. Oasis sells ambient lamps and bulbs that shift lighting through the day. The careers site openly describes an ambition to expand into new categories. Its teams include engineers, designers, marketers, and operations specialists; its culture page also makes room for friendship and fun.
AI adds another entry point. Mixtiles launched the DALL-E-powered Daydream service in December 2022. Today its offerings include pet portraits, children’s artwork, and Places, which turns a meaningful location into styled art. The customer can choose an image and then order the physical result. Mixtiles already knows how to deliver the frame.
The pattern offers something other builders can copy: examine the chores around the desired result. Bundle the steps that repeatedly stop people finishing. That approach works best when convenience matters enough to pay for, and when delivery keeps the promise. For Mixtiles, the test remains delightfully tangible. Open the box. Put the picture up. Step back. Does the room feel more like yours?