Here's what you need to know about Margaret Cushing Whitman: she paid $200,000 to settle a shoving incident with an employee, didn't vote for 28 years, and works from a cube instead of a corner office. Also, she's worth $4 billion.
The cube thing matters. It's 1998, and a corporate headhunter calls about some online auction site with 30 employees. Whitman isn't interested. She's got Disney and Hasbro on her resume, an economics degree from Princeton, an MBA from Harvard. She doesn't need a startup hustling Beanie Babies.
But she visits anyway. The users won't shut up about how much they love this thing called eBay. One guy rebuilt his motorcycle using parts he found on the site. A woman found her grandmother's teacup. These aren't customers - they're evangelists.
Ten years later, eBay has 15,000 employees and $8 billion in annual revenue. Whitman bought PayPal for $1.5 billion and Skype for $4.1 billion. Harvard Business Review ranked her the eighth-best CEO in the world. When people use your brand name as a verb, she later said, that is remarkable.