Breaking: Mbiz digitizes B2B procurement across Indonesia Founded 2015 by Lippo Group US$20M Series B raised in 2020 One client cut its procurement budget 27% in three months E-tendering · E-invoicing · Online approval Mbizmarket brings e-procurement to MSMEs ~170 employees in Jakarta Breaking: Mbiz digitizes B2B procurement across Indonesia Founded 2015 by Lippo Group US$20M Series B raised in 2020 One client cut its procurement budget 27% in three months E-tendering · E-invoicing · Online approval Mbizmarket brings e-procurement to MSMEs ~170 employees in Jakarta
Company Profile  /  Jakarta, Indonesia  /  B2B E-Procurement
Mbiz logo

Mbiz.

The Indonesian platform that turned corporate and government purchasing into a few clicks - online approvals, e-tendering and a marketplace of certified vendors.

The Mbiz logo. Behind it: a Jakarta company, born inside Lippo Group in 2015, that made the least glamorous part of business - buying things - measurable.

2015Founded
$20MSeries B
~170Employees
27%Client budget saved
The Dispatch

Buying, minus the paper trail

In most companies, procurement is where budgets quietly leak. Purchase orders travel by email, approvals sit in inboxes, and nobody can say with confidence what the organization actually spent - or with whom. Mbiz was built to close that gap. Founded in 2015 by Indonesia's Lippo Group and launched publicly the following year, it is a business-to-business and business-to-government e-procurement platform that connects corporate and institutional buyers with a network of certified vendors.

The pitch is simple: give buyers an integrated system that handles the whole procurement workflow - online approval, e-tendering, online invoicing, budget control and inventory tracking - and let them purchase across categories from a single catalog. Office supplies, IT equipment, electronics, groceries and services all sit under one procurement roof.

What makes Mbiz notable is not a flashy consumer app but the opposite: it went after the back office. Where most Indonesian e-commerce chased retail shoppers, Mbiz bet that the harder, stickier problem was corporate buying - a market drowning in manual tenders and reconciliation.

"Mbiz is designed to simplify B2B transactions by giving companies an integrated e-procurement system."

The company reports that one multinational client, after three months on the platform, cut its procurement budget by 27% against its previous spend - the kind of number that turns a purchasing manager into an advocate.

Who It Serves

From multinationals to the corner MSME

Mbiz's core customers are large enterprises, multinational corporations and government or public institutions across Indonesia - organizations that buy at scale and answer to auditors. On the supply side, the platform aggregates thousands of certified Indonesian vendors, giving buyers a vetted network instead of a scramble of quotes.

The problems it solves are the unglamorous ones that add up: opaque spending, slow approval chains, manual tenders, and the risk of leakage. By moving tenders and invoices online, Mbiz makes each transaction auditable - which is why the company has framed e-procurement, in part, as a tool to reduce corruption in public and private buying.

The platform helped one multinational save 27% of its budget in three months.

In 2019 the company widened its reach with Mbizmarket, a B2B marketplace built for micro, small and medium enterprises. It carries the same total-procurement DNA - budget control, spending reports, analytics - and adds financing options through banks, financial institutions and P2P lenders, so smaller businesses can both buy and sell within the ecosystem.

Products & Services

Three ways to buy

2015

Mbiz e-Procurement

An integrated procurement system for enterprises and government, with free features: online approval, e-tendering, online invoicing, budget control and inventory tracking.

2016

B2B Marketplace

A catalog of thousands of products across categories - office supplies, IT and electronics, groceries and services - sourced from certified Indonesian vendors.

2019

Mbizmarket

A marketplace with total e-procurement for MSMEs, adding spend analytics and financing via banks, financial institutions and P2P lenders.

By The Numbers

The shape of the business

Reported client budget saving27%
Series B (US$M)$20M
Team size~170
Est. annual revenue (3rd-party)~$29.5M

Bars are indicative, not to a single scale. Revenue is a third-party estimate.

Mbiz runs a two-sided model. The e-procurement software features are offered free to buyers - a deliberate hook that drives adoption - while the business is monetized through the marketplace of certified vendors underneath, taking margin and commission on the transactions that flow across it.

Around that core sit adjacent services, most notably embedded financing. Through partnerships with commercial banks, financial institutions and P2P lenders - including a partial stake taken by lending platform Investree - Mbiz can extend credit into the purchase order itself, expanding who is able to buy.

Give away the software. Monetize the marketplace. The buyer feels the win first.

The Landscape

Where Mbiz fits

Indonesia's B2B commerce map is crowded with wholesale marketplaces and enterprise software vendors - names like GudangAda and Ralali, plus the traditional offline procurement and manual tender processes that still dominate many organizations. Mbiz's differentiator is the pairing: it is not only a marketplace of vendors, and not only procurement software, but both stitched together as a single ecosystem.

That integration is the edge. A buyer can source a product and run the approval, tender and invoice for it in the same place, with the spend recorded and analyzable. For enterprises and government agencies that need an audit trail, that end-to-end control is worth more than a lower sticker price on any single item.

The founders' backgrounds hint at why the company leans this way. Co-founder and CEO Ryn Hermawan spent more than a decade in the express-logistics industry at FedEx, Airborne and DHL, while co-founder Andrew Mawikere came from finance at JP Morgan - logistics and money, the two muscles procurement actually needs.

Not only a marketplace, not only software - both, stitched into one ecosystem.

Backed from birth by Lippo Group, one of Indonesia's largest conglomerates, Mbiz had the distribution and patience to build in a category where trust and integration matter more than viral growth.

The Record

A short history

2015

Mbiz founded

Lippo Group establishes Mbiz to digitize B2B procurement in Indonesia.

2016

Public launch

Mbiz launches as a B2B and B2G e-commerce and e-procurement platform.

2017

Series A

An undisclosed Series A round funds marketplace and buyer growth.

2019

Mbizmarket launches

Total e-procurement is extended to micro, small and medium enterprises.

2020

US$20M Series B

Fresh capital funds more vendors, categories and procurement tooling.

2021

Investree stake

P2P lender Investree takes a partial stake to develop SME financing infrastructure.

The People

Founders & leadership

Co-Founder & CEO

Ryn Hermawan

13+ years in express logistics at FedEx, Airborne and DHL before co-founding Mbiz and leading it as chief executive.

Co-Founder

Andrew Mawikere

A finance background from JP Morgan, bringing the capital and structuring lens to the procurement business.

"One multinational company that used the service for three months saved 27% from its previous budget."

Reported outcome cited in Indonesian tech coverage of Mbiz's e-procurement platform.

Off The Record

Things you may not know

Mbiz's legal entity is PT Brilliant Ecommerce Berjaya.

The founding team drew from FedEx, DHL and JP Morgan - logistics and finance.

The company pitched e-procurement partly as an anti-corruption tool.

The site is built with modern web tech including Gatsby and runs on AWS.

Questions

Frequently asked

What does Mbiz do?

Mbiz is an Indonesian B2B e-procurement platform that connects corporate and government buyers with certified vendors, bundling tools like online approval, e-tendering, e-invoicing and inventory tracking.

Who founded Mbiz and when?

Mbiz was founded in 2015 by Indonesia's Lippo Group, with Ryn Hermawan (CEO) and Andrew Mawikere as co-founders.

How does Mbiz make money?

It offers e-procurement software features free to buyers and monetizes through its marketplace of certified vendors, plus adjacent financing partnerships.

What is Mbizmarket?

Mbizmarket is Mbiz's B2B marketplace aimed at micro, small and medium enterprises, adding total e-procurement solutions, spend analytics and financing options for smaller businesses.

How much funding has Mbiz raised?

Mbiz raised a US$20 million Series B in 2020, following an undisclosed Series A in 2017, backed by its founding parent Lippo Group and other investors.

Connect

Find Mbiz online