The Saudi technology company that turns data into assets - and quietly built the data backbone of Vision 2030.
Everyone in technology repeats the line that data is the new oil. Fewer companies have spent fifteen years building the refinery. Master Works, founded in Riyadh in 2010 by Hani Al-Lehaibi and Bandar Al-Amri, took the unglamorous route: it went after the plumbing of enterprise data - the warehouses, the governance, the quality checks, the integration - and turned that discipline into a business now around 700 people strong.
The company's own description of what it does is refreshingly plain. It turns data into assets. An asset is something that sits on a balance sheet, something an organization can inventory and value. Most institutions treat their data as exhaust. Master Works built its practice on treating it as inventory - cataloged, cleaned, governed and put to work.
That focus placed the firm at the center of one of the region's biggest stories. Saudi Arabia's Vision 2030 asks the public sector to run on evidence: dashboards, KPIs, real-time operational insight. Somebody has to build the systems that make those numbers trustworthy. Increasingly, in the Kingdom, that somebody is Master Works.
The trajectory is visible in the numbers: more than 140 clients, upward of 250 projects, offices that now reach beyond Saudi Arabia into Egypt, the UAE, Jordan and India. In 2022 the company raised roughly $40 million - one of the Kingdom's largest technology rounds at the time - explicitly to prepare for a public listing.
"We aim to continue developing local innovative products by relying on the experience of our well-qualified team to achieve our future ambitions."
Figures compiled from public filings, press coverage and company statements. Employee count and revenue are approximate.
Master Works sells two things at once: consulting and systems integration on one side, and home-grown software products on the other. That combination lets a client hire the firm to design a data strategy and then run it on platforms the firm built itself.
Strategy, governance, quality, integration, warehousing and master data management for enterprise and government.
Business intelligence, reporting, dashboards, predictive analytics and KPI-driven performance management.
An AI-powered speech and voice analytics platform, deployed with customers such as Tawuniya Insurance.
A digital project-management and PMO platform for running large programs and portfolios.
A big-data processing and distribution engine for high-volume workloads.
Computer vision and video analytics, API management, RPA and cloud enablement, plus custom software.
Master Works is not a generalist IT shop. Its center of gravity is data - management, analytics and governance - with AI and cloud built on top. The illustrative mix below reflects the emphasis across its public case studies and product suite rather than audited revenue splits.
Illustrative emphasis, not audited financials.
Master Works works mostly business-to-government and business-to-business. Its named engagements read like a map of the Saudi state's digital priorities: the Ministry of Human Resources and Social Development, Tawuniya Insurance, and - most visibly - Qiddiya, the giant entertainment city that the company serves as strategic systems integrator, working alongside Google Cloud. Qiddiya's planned footprint is roughly three times the geographic area of Paris.
The problem the firm solves is the same one everywhere: organizations are rich in data and poor in insight. Systems don't talk to each other, definitions conflict, and nobody trusts the dashboard. Master Works' answer is to fix the foundations first - governance and quality - before layering analytics and AI on top.
What sets it apart from the global consultancies that also chase Gulf contracts is localization. Master Works builds its own products inside the Kingdom, in Arabic and English, tuned to local dialects and local rules. When digital sovereignty is a national policy rather than a slogan, a home-grown speech-analytics engine that actually understands the local dialect is a real advantage.
Its partnership record backs the claim. The firm moved from IBM Gold Partner to reaching Google Cloud Premier Partner status in 2025 and being named 2026 Google Cloud Partner of the Year for Saudi Arabia. IDC MarketScape has listed it among major players in Gulf AI professional services.
"Turning data into assets" is not a tagline the company decorates its website with. It is the entire business model.
Master Works competes in a crowded Saudi digital-services market against local integrators such as Elm, Solutions by STC and Tahakom, and against global firms like Accenture, Deloitte and IBM Consulting. Its wedge is depth in one market rather than breadth across many: it dominates the data-and-AI niche at home, then expands outward from a position of strength. The 2022 round, raised to prepare for an IPO, signals ambitions beyond services - toward a product company that happens to consult, rather than a consultancy that happens to ship software.
Hani Al-Lehaibi and Bandar Al-Amri start the company to help organizations manage and use their data.
Offices open beyond Saudi Arabia, adding operations in Egypt, the UAE, Jordan and India.
In-house platforms including P+, Baseer and VDAL join the services business.
Merak Capital leads a SR150 million round to fund product expansion and prepare for a public listing.
Reaches Premier Partner status and is recognized by IDC MarketScape among Gulf AI major players.
Named 2026 Google Cloud Partner of the Year for Saudi Arabia while serving as systems integrator for the Qiddiya smart city.
It is a Saudi technology company providing data management, analytics, business intelligence, AI, computer vision, cloud and digital-transformation services, plus its own software products, mainly to government and enterprise clients.
Founded in 2010 in Riyadh by Hani Al-Lehaibi and Bandar Al-Amri. Some profiles list 2012; press coverage cites 2010.
Around $40 million (SR150 million) in a Series A round led by Merak Capital in March 2022 - one of Saudi Arabia's largest tech rounds at the time.
More than 140 clients across Saudi government and private sectors, including Qiddiya, Tawuniya Insurance and the Ministry of Human Resources and Social Development.
Home-grown platforms including Baseer (speech analytics), P+ (project management) and VDAL (big data), alongside Diwan, S+, Nawa and the Mudawin meeting assistant.