A borrower calls with an ordinary request. An emergency expense has arrived; could the payment date move? In LoanPro’s account of its beginnings, the Roberts brothers discovered that their lending software had no way to make that change. The borrower could fall behind, collect fees, and become a collections problem. Somewhere inside this supposedly financial problem was a missing button.
- LoanPro supplies the software behind lending, from application to collection.
- Its pitch is control: configurable products, connected systems, and accessible account data.
- The lesson travels: inspect the exceptions before you automate the routine.
That is a useful place to begin with a company selling infrastructure. Infrastructure becomes interesting when it refuses a reasonable request. The limitation stops being technical and starts shaping somebody’s life. LoanPro’s proposition is that lenders should be able to decide how a credit product works, then have software capable of carrying out the decision.
A dealership discovers a software business
Rhett, Ben, and Lloyd Roberts started an auto dealership in 2005 and entered auto lending the following year. They knew the operational problem from the lender’s chair. Their search for something more flexible eventually became LoanPro. By the time the company announced its $100 million investment from FTV Capital in July 2021, it described software built because existing applications could not meet its own lending needs.
That experience explains the emphasis on changing terms, accessing data, and handling exceptions. The founders had encountered the consequences of rigid systems in an operating business. A missing feature could determine whether an employee helped a customer or explained why help was impossible.
The loan has a long afterlife
For a borrower, the application is the visible beginning. For a lender, approval starts a much longer sequence: calculate interest, accept payments, maintain records, answer questions, and respond when circumstances change. LoanPro sells software across that sequence to banks, fintechs, and consumer, business, and auto lenders.
At the center is its Modern Lending Core. Around it sit origination, servicing, payments, and collections tools. Origination handles applications and connects decisioning. Servicing manages active accounts. Payments connects payment methods and processors. Collections supports arrangements and hardship workflows. The organizing idea is that those activities should share usable information about the same account.
The APIs matter because a lender already has other software. Connecting those tools lets account events trigger actions without requiring an employee to carry information between screens. Configurable rules then let a lender express its own product design. LoanPro competes for the work handled by established servicing vendors, newer credit platforms, and lenders’ internal engineering teams.
Best Egg asks for 200 fields
Best Egg provides a concrete test. According to LoanPro’s case study, it began searching for a different platform in 2017 because its existing system constrained product development. Finding a partner with a compatible approach to customer flexibility mattered alongside technical capability.
One detail does the explaining: where an average customer had roughly 30 custom fields, Best Egg wanted 200 within its first week. The extra fields carried the information needed for its particular lending programs. This is the practical meaning of configurability: room for the lender’s business to be unusually specific.
The case study reports that Best Egg launched new programs and payment options in 60 days. Its COO, Alex Rhodes, called the speed:
“absolutely unheard of before.”Alex Rhodes, Best Egg COO, in LoanPro’s customer study
Those results describe one customer relationship. They also reveal what changed the buying decision: Best Egg needed to turn product ideas into operating accounts, with the data and payment behavior those accounts required.
Find the waiting, then remove it
Another LoanPro case study concerns an unnamed personal lender whose previous provider offered no API connectivity. Employees handled servicing work manually. After its technical team connected the customer website to LoanPro, the lender reported a 97% reduction in loan delivery time from a starting point of four to five hours.
Before = 100. After = 3. A relative-time index, not minutes. LoanPro customer case study.
The copyable move is to map the handoffs. Find where somebody exports data, rekeys a value, waits for another system, or checks that a transfer happened. Connect that step, then measure the delay again. A platform purchase alone does not produce the improvement; somebody has to redesign the workflow around it.
The price includes doing the work
LoanPro’s business is subscription software sold to organizations. Its FAQ says pricing depends on account volume and the service or support agreement. Billing documentation describes membership, billable-account, and usage charges. The commercial question is therefore broader than the monthly subscription: what must the lender configure, connect, migrate, and maintain?
LoanPro publishes a three-month average time to go live. Its migration process includes mock imports and validation before deployment. That is useful context for the fast-launch stories. An existing customer configuring another program and a lender moving a historical portfolio are undertaking different jobs.
A sensible evaluation would make the vendor demonstrate an awkward account: a date change, a retroactive adjustment, or a payment arrangement. It would also establish who owns the integrations and checks migrated balances. If a lender cannot supply clean records or people to define those rules, flexibility has little chance to earn its keep.
A loan slips into a wallet
The product boundary keeps moving. An October 2025 Thredd partnership paired LoanPro’s credit infrastructure with card issuing and processing. That December, LoanPro and Mastercard described Loan on Card, announced for 2026: an installment loan accessed through card credentials in a mobile wallet, with an optional physical card.
The distinction matters. A fixed-term loan can acquire a different way to spend its proceeds without becoming revolving credit. LoanPro’s role is increasingly to support those combinations. Underneath the new packaging sits the original question: can the software express the financial product its customer actually wants to offer?