The Sohu chip is not a faster GPU. It's a different kind of object entirely. A GPU carries silicon devoted to graphics pipelines, general compute, memory management for dozens of workload types. Sohu carries none of that. The die area that would have been consumed by flexibility is instead devoted entirely to the computational patterns that transformers use - attention mechanisms, feed-forward networks, the specific matrix operations that dominate inference.
The analogy Uberti reaches for is the one from crypto: Bitcoin ASICs did to GPU mining what Sohu intends to do to GPU inference. The moment purpose-built hardware arrived, it was so much faster and cheaper that the alternative became economically indefensible. You didn't need to be a Bitcoin believer to see it happen in real time. You just needed to watch where the hashrate went.
Etched partnered with Decar AI to run Oasis - the first playable AI-generated video game - on Sohu hardware. The game ran 10x faster on Sohu than on competing platforms. It was a demonstration that the chip's theoretical claims translate into real applications. Video generation, real-time voice agents, high-throughput text inference - the use cases that require speed above all else are exactly where Sohu is designed to compete.