The least glamorous sentence on Forum Health’s website may be the one that best explains the company: “Practice Medicine. We’ll Handle the Rest.” It is addressed to doctors. The rest, it turns out, includes staffing, marketing, legal work, accounting and IT. An appointment has a visible participant in a white coat and a surprisingly large supporting cast. Forum Health is buying the businesses that organize that cast.
- It acquires functional medicine practices and supplies business support.
- Its parent also owns a supplement business and practice software.
- Patients can book clinic or virtual care; prices and availability vary.
That makes the company interesting beyond the wellness aisle. Its wager concerns a familiar service-business puzzle: how do you give a specialist more time with a customer while building something large enough to need an organization chart?
01 The island problem
When Forum Health publicly launched in June 2019, its first chief executive, Craig Weston, described independent practitioners as isolated. “Most of these physicians right now are on an island,” he said. The starting practices were Agenixs in Chicago, led by Paul Savage, and Whole Health Utah, led by Andrew Petersen, with locations in Provo and West Jordan.
The diagnosis was partly operational. A clinician could share a treatment philosophy with someone across the country yet still run a separate business, solve separate software problems and negotiate separate arrangements. Forum Health proposed to connect those rooms. The original announcement already included an electronic medical record business and dietary supplements. The machinery was part of the plan from the start.
Petersen brought experience treating chronic illness and infections. Phil Hagerman, then an investor and executive chairman, brought a pharmacy-building background; he is now chairman and CEO. The combination paired a clinical proposition with an operator’s instinct: give scattered practices a common infrastructure.
02 The quiet machinery behind the visit
Forum Health’s patients seek help with concerns including hormonal changes, weight and metabolism, digestive symptoms and chronic illness. Its functional medicine approach examines factors such as lifestyle, environment and genetics. The patient journey moves from a health history to testing and a personalized plan, potentially combining nutrition, lifestyle changes, supplements and medical treatment.
The corporate structure adds another layer. Forum Health Enterprises includes the clinical network, Inwell Biosciences and Power2Practice. Inwell supplies physician-curated supplements. Power2Practice supplies electronic medical records and practice management for integrative providers. Owning these adjacent businesses gives the organization several ways to participate in the same care relationship.
A map of the business, not a treatment pathway.
For practice owners, Forum Health Partners offers an acquisition rather than a casual affiliation. Business ownership transfers; providers retain clinical decisions. The pitch includes shared administration and a community of peers. The appealing distinction is between owning the office operation and deciding what happens in the exam room. Keeping that distinction meaningful is an ongoing management job.
03 The $499 doorway
A company can promise personalized care all afternoon. A published price makes the proposition easier to inspect. Forum Foundation advertises a $499 package: a panel of more than 75 biomarkers, a provider review and a health-coaching session. The lab work covers areas including hormones, metabolism, thyroid function, inflammation and nutrients.
Cash-pay. Select states. Base pricing uses Forum Health or Quest draws; LabCorp may cost extra.
This is a defined starting package, with constraints. It is cash-pay, offered in select states, and priced around Forum Health or Quest draws; LabCorp can bring additional fees. The useful feature is the bundle: results arrive with an interpretation and a conversation about next steps.
Other clinics have different economics. Denver publishes a $595 initial one-hour consultation. Its Peak Performance membership advertises $195 monthly, a $195 nonrefundable enrollment fee and a twelve-month commitment. Those numbers belong to that offering. They should not be mistaken for a universal Forum Health tariff.
Labs Direct tackles another source of friction: uncertainty about testing bills. Patients prepay negotiated lab prices and may seek insurance reimbursement. The practical lesson is portable: ask for the full price before the draw, and treat possible reimbursement as a separate calculation.
04 Buying expertise, one practice at a time
The acquisition record shows what the network wants to add. In 2023, it bought InShape Medical in Cary, North Carolina, extending its medical weight-loss capability. In July 2024, it entered Denver through RevolutionaryMD, Fred Grover Jr.’s concierge functional and regenerative medicine practice.
Then came a different kind of expansion. In May 2025, Forum Health announced the acquisition of Integrative Health Center of the Rockies, adding Heather Stone’s virtual thyroid and metabolic health program. The announcement described a private Facebook community exceeding 90,000 members. That was an audience, not a patient census, but it showed how a specialist program could reach beyond a clinic’s driving radius.
The acquisition record shows what the network wants to add.An operating strategy, visible in the deals
The business grew quickly: Forum Health reported 286% revenue growth from 2020 to 2023 and appeared on the Inc. 5000 in 2023 and 2024. Growth rankings describe commercial expansion. They do not establish whether an individual therapy works, or whether one practice delivers better outcomes than another.
05 Who gets the extra time?
The next assignment is integration. In September 2026, Forum Health appointed Elizabeth Campbell Chief Financial and Development Officer, responsible for fundraising, acquisitions and financial and operating efficiency. The announcement reported 23 physical clinics across twelve states and telehealth in 47.
The conditions matter. A patient needing insurance-billed care must check the particular practice. Someone considering virtual care must check the particular program. A doctor selling a practice must understand which decisions remain theirs. Forum Health competes with independent functional clinics, concierge practices and ordinary primary care, depending on the patient’s needs.
Other service businesses can copy the operating idea: gather the administrative work specialists share, then protect the judgment customers came for. Forum Health’s promise ultimately depends on whether the organization outside the room makes the conversation inside it more useful.