The strangest room in Exinity's financial house is not a trading floor. It is a Roblox game. StockRise lets players buy and sell simulated stocks and cryptocurrencies inside the blocky universe better known for obstacle courses and digital hangouts. Elsewhere in the same portfolio, a Telegram game lets a player climb from intern to hedge-fund manager. It is an unlikely distance from the company's roots in late-1990s foreign exchange, and it neatly explains the whole strategy.
Exinity is trying to make the path into financial markets feel less like entering a bank and more like opening something already familiar. Sometimes that means a polished investing app. Sometimes it means a simple up-or-down prediction. For professional firms, familiarity means something else entirely: quick execution, clear pricing and a dependable connection to liquidity. The group sells all of these, but it does so through separate brands rather than one product burdened with five personalities.
Five doors, one machine
The oldest and largest consumer door is FXTM. Founded in 2011 as ForexTime, the brand offers leveraged trading across markets such as foreign exchange and contracts for difference. Exinity says FXTM has served more than one million customers in more than 100 countries. It is the conventional broker in the family, complete with market analysis, education, trading platforms and partner programs. Its customers tend to arrive knowing they want to trade.
Nemo begins a step earlier, with the customer who knows a theme but not necessarily a ticker. The mobile app uses AI to scan and organize a universe of roughly 8,000 stocks, presenting ideas around themes such as robotics or women-led companies. Its central design question is not how to display every available instrument. It is how to reduce an intimidating field into a manageable choice. Depending on location, the app offers investing and CFD products under regulated Exinity entities.
Pulse moves still further toward curiosity. A player chooses an asset, predicts whether its price will rise or fall, and earns points for a correct call. The format is risk-free and leaderboard-driven. It removes order tickets, position sizing and most of the vocabulary that makes a first trading screen look like aircraft instrumentation. The lesson is tiny but real: prices move, opinions can be tested, and confidence should survive contact with an outcome.
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PiP World turns that learning impulse into a small ecosystem. PiP Trader is a portfolio-management simulation. PiP Academy packages financial concepts as personalized lessons. StockRise lives on Roblox, while PiP Gold Rush uses Telegram and a virtual trading-floor narrative. In October 2024, Exinity put $10 million into the company at seed stage. That investment matters less as a venture-capital flex than as a declaration of distribution: education can go where people already play.
At the opposite end sits Exinity Connect, launched in 2023. It offers professional and eligible-counterparty clients access to liquidity, market making, low-latency execution, reporting and connections to banks and non-bank providers. The audience is broker-dealers, family offices and hedge funds. If Pulse is a brightly colored front porch, Connect is the building's plumbing - largely unseen by retail customers and judged by whether it works quickly, consistently and at a transparent price.
“The portfolio is a ladder: play, learn, invest, trade - then supply the firms that make trading possible.”The Exinity product logic
The old broker's new interface
Founder Andrey Dashin entered foreign exchange during Russia's 1998 financial crisis and established Alpari that year. He later founded FXTM in Cyprus in 2011, then announced Exinity Group in 2020 as a broader fintech umbrella. The current company story begins with that long apprenticeship in a difficult category. Trading products must move money, manage risk, satisfy regulators and remain available when markets become disorderly. Those obligations do not disappear because an interface looks playful.
This inheritance is Exinity's clearest distinction from a newly launched finance app or learning game. It has operated brokerages, customer support, partner networks and regulated entities across several jurisdictions. The group lists operations or regulation in markets including the United Arab Emirates, the United Kingdom, Mauritius, South Africa and Kenya. Its teams sit across Dubai, London, Hong Kong, Limassol and Mauritius, with customer-facing locations in Africa, Asia and Latin America.
That geography is not incidental. Exinity describes its core audience as ambitious, younger customers in fast-growing economies - places where mobile devices may be the primary financial branch and where access, confidence and local support can matter as much as the breadth of an instrument list. The company is trying to solve three related frictions: markets feel remote, choices feel overwhelming, and financial education often arrives as homework.
Competitors tend to attack one of those frictions at a time. Multi-asset brokers such as eToro, Plus500, IG, XTB and Trading 212 compete on market range, pricing, social features or ease of use, depending on jurisdiction. Learning apps and simulators compete for beginners' attention. Institutional providers compete on spreads, connectivity and balance-sheet confidence. Exinity's unusual move is to hold these customer moments in one portfolio while keeping the brands distinct.
How the money likely moves
Exinity is privately held and does not publish consolidated revenue. Its model can nevertheless be read from the products. Consumer trading businesses generally earn through spreads, commissions and other transaction-related charges, with details varying by account and region. Investing apps can earn from trading activity and product-specific fees. Affiliate programs pay partners who introduce customers, turning creators and publishers into a distribution channel.
Connect adds a B2B stream tied to liquidity, execution and market-making services. This creates a useful barbell. Retail brands bring reach, activity and a close view of how customers behave; institutional services monetize trading expertise with a smaller set of professional relationships. PiP World and Pulse sit nearer the top of the funnel, where attention and education may eventually produce a customer - but where the immediate experience has to be worthwhile even if it does not.
A company built around translation
The expertise running through the group is translation. Market data becomes a themed list in Nemo. A direction call becomes a round of Pulse. Portfolio management becomes a game in PiP World. Bank and non-bank liquidity becomes a single professional connection in Exinity Connect. None changes the underlying market. Each changes what a particular customer has to understand before taking the next step.
There is also a practical product lesson here. A first-time investor, an experienced CFD trader and a family-office dealer do not merely need different feature sets; they bring different tolerances for language, speed and consequence. Separate brands let Exinity adjust the invitation without asking one interface to be cheerful, instructional and institutional at the same time. The portfolio becomes a form of segmentation that customers can actually see.
Inside the company, that cross-border translation appears in its LEAP values: Learn, Exchange, Advance and Prosper. Exinity says its workforce includes more than 40 nationalities and describes a culture that rewards speed, openness and knowledge-sharing. Publicly listed benefits include 40 days of annual leave, flexible financial benefits, medical insurance and life and critical-illness cover. The package suggests a company aware that round-the-clock markets can exhaust the people who keep them running.
The group also links its “freedom to succeed” language to community work. Alongside the Andrey & Julia Dashin's Foundation, it has supported environmental projects, sport and inclusion programs in Cyprus. In 2026, that included backing the True Heart Café, a social enterprise creating employment for young adults on the autism spectrum, and sponsoring the Zenon Boxing Cup in Larnaca. These projects are local and specific, a useful counterweight to the abstractions of global finance.
The hard question is whether a portfolio this wide produces a coherent journey or simply a crowded shelf. Regulation constrains which products can be sold where. A playful introduction must not blur the risks of leveraged trading. An AI-curated list can reduce choice, but it cannot turn a stock into a certainty. Exinity's opportunity lies precisely in handling those tensions without pretending they vanish.
Its place in the market is therefore somewhere between brokerage group, consumer fintech studio and financial-education investor. The old business gives it infrastructure; the new products give it more ways to earn attention. A customer may never travel from Roblox to a trading account, and perhaps should not. But if the simulator makes a balance sheet less alien or a loss less surprising, the first product has done useful work. The trading floor did not become a game. The doorway became easier to recognize.