Clootrack reads the voice customers didn't know they were leaving.

Reading between every line a customer writes

Ask a brand how its customers feel and it will usually hand you a survey score. Ask why that score moved, and the room goes quiet. Clootrack was built for the second question. The company runs an AI-driven customer experience analytics platform that ingests the messy, unstructured record of what people actually say - product reviews, call transcripts, chat logs, support tickets, social posts and open-text survey fields - and organizes it into the specific themes driving satisfaction, returns, churn and loyalty.

The technical bet is a rejection of sampling. Traditional Voice-of-Customer tools ask a curated set of questions to a curated slice of customers, then generalize. Clootrack instead applies unsupervised thematic analysis to 100% of available feedback, letting the themes surface on their own rather than confirming a hypothesis someone typed in advance. The platform reports roughly 98% accuracy by pairing AI/ML workflows with human review, and says it has processed more than 100 billion tokens of customer language to date.

From phone makers to banks

Clootrack sells to mid-market and enterprise brands where feedback arrives faster than any team could read it. More than 150 enterprises use the platform across retail, consumer goods, technology, financial services, healthcare and automotive. Publicly referenced customers and partners span a wide range - Xiaomi, VIVO, Nissan, HSBC, TATA, Crompton Greaves, Deloitte, Wipro, Mejuri and PointClickCare among them.

The buyer is typically a CX, insights or product leader who already tracks NPS or CSAT but can't explain the number to a CFO. Clootrack's pitch is to connect the sentiment to a metric finance already watches: churn avoided, returns reduced, calls deflected. Customers report outcomes such as up to 35% churn reduction and returns dropping by high single to double digits.

Why the survey stopped being enough

The customer feedback problem is one of volume and honesty. Volume, because a large brand generates more reviews, calls and messages in a day than an insights team can read in a month. Honesty, because customers say the most useful things when no one hands them a checkbox - in a two-star review, a frustrated call, an aside in a chat. Those are exactly the signals structured surveys miss.

Clootrack's answer is to treat unstructured, multilingual feedback as the primary source rather than an afterthought. It cleans and de-duplicates noisy data, filters the irrelevant, and clusters what remains into human-readable themes without being told in advance what to look for. The result is meant to be granular enough to act on: not "satisfaction fell," but which feature, which market, which shipping issue moved it.

How it stands apart

The competitive set is crowded - experience-management incumbents like Qualtrics and Medallia, reputation and review platforms like Reputation and Birdeye, and text-analytics specialists such as Chattermill and Thematic. Clootrack's wedge is not a better survey; it is skipping the survey and reading what customers already said, at full scale and unprompted.

One platform, a stack of agents

Clootrack began as a single analytics engine and, by 2025, had reframed itself around an "AI Super Agent for Voice of the Customer" - a library of task-specific agents that sit on top of the same feedback pipeline.

How it makes money - and what it knows

The model is B2B SaaS: an annual platform subscription sold to enterprises, with a fully managed analysis service available for teams that want Clootrack's analysts in the loop. Deals are argued on ROI - the company cites customer returns in the range of 4x to 38x - which suits a category where buyers need to justify spend against a hard metric.

The expertise is applied NLP and machine learning for customer language: cleaning noisy multilingual text, clustering it without supervision, and layering GenAI on top for querying. That plumbing predates the current AI wave - Clootrack spent years on ingestion and thematic modeling before GPT-class models arrived, which is why it could bolt ChatGPT-grade querying onto a working pipeline rather than starting from a demo.

A challenger in the experience-management market

The Voice-of-Customer and experience-management market is dominated by large survey-first suites. Clootrack sits in the analytics layer beside and beneath them - the part that reads unstructured feedback and explains cause rather than collecting scores. Born out of Bangalore's product ecosystem and legally based in Delaware, it competes on speed, language coverage and granularity rather than breadth of survey tooling. In a category where the incumbents own the questionnaire, Clootrack's position is to own the answer.

From an acquired grocery startup to CX AI

Clootrack traces to a reunion. CEO Shameel Abdulla, a serial founder with roughly 14 years in technology and products, sold his earlier startup Jiffstore in 2015 - and there met Subbakrishna Rao, who would become his co-founder and CTO. In 2017 the two launched Clootrack to attack the "why" behind customer experience.

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Profile compiled from public sources · figures self-reported unless otherwise noted