Clootrack is an AI-driven customer experience analytics platform that helps enterprises understand the 'why' behind customer behavior. It ingests structured and unstructured feedback - surveys, reviews, call transcripts, chats, social and support tickets - across 95+ languages and 1,000+ integrations, then applies unsupervised thematic analysis and GenAI agents to surface the drivers of churn, NPS, returns and satisfaction in near real time. Founded in 2017 by serial entrepreneurs Shameel Abdulla and Subbakrishna Rao, the company positions itself as a faster, more granular alternative to survey-first Voice-of-Customer suites.
Shameel Abdulla is the co-founder and CEO of Clootrack, an AI-driven Voice of Customer analytics platform used by enterprises to convert billions of customer conversations into decisions. A serial entrepreneur out of Bangalore, he previously built the mobile studio Kode Blink and the local-grocery marketplace Jiffstore, which PepperTap acquired in 2015. He started Clootrack with Subbakrishna Rao in 2017 and raised a $4M Series A led by Inventus Capital India in 2021.
serviceMob is an Irvine, California enterprise software company that calls itself the Answer Engine for Customer Service and Support. Born as an academic project at MIT, it unifies the scattered 'dark data' of the service journey - CRM, contact center, workforce management, and ticketing systems - into a single behavioral data ontology it calls Ontolytics. Instead of reporting traditional KPIs like average handle time and CSAT, the platform models each customer experience as structured data to find and prevent the root causes of repeat contacts. Delivered by embedded Forward Deployed Engineers, serviceMob says it has driven more than $75M in client savings and eliminated hundreds of thousands of repeat contacts.