THE BRIEF / BPO
●CRYPTO PAYMENTS. HUMAN QUESTIONS.●NEARSHORE TEAMS / MULTILINGUAL SUPPORT●2024 REFERRAL PROGRAM: 5% OF FIRST-YEAR SERVICE FEES
Company / Center Source Group

Crypto needs someone to pick up.

Center Source Group found a business in the awkward space between a digital payment and a confused customer. Its story starts with an invoice that was too hard to pay.

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In 2019, a customer wanted to pay Center Source. That ought to have been the easy part. The company supplied outsourced business services from Colombia to clients abroad. But moving money into Latin America was slow and expensive enough to get in the way of winning business. Before it could help other companies look after their customers, Center Source had to make itself easier to pay.

The solution was BitPay. A March 2019 announcement described next-business-day payment at a 1% fee, against comparable bank transfers taking three to five days and costing 3% to 6%, including foreign exchange. This was a specific historical comparison, rather than a quote for buying support today. Still, it supplies an unusually useful starting point for understanding the company: the friction was hiding in an ordinary invoice.

At a glance
  • Customer care for crypto payments and gaming.
  • Multilingual nearshore teams.
  • Analytics to evaluate support quality.
01 / The invoice problemLess waiting. Lower fees.
Bank transfer
3–6%
3–5 days
Via BitPay
1%
Next business day

March 2019 comparison, including wire FX costs. Historical rates.

A payment is also a conversation

Center Source Group sells business process outsourcing, or BPO: people and systems that handle work another business hands over. Its distinctive territory is customer support around cryptocurrency payments, alongside online gaming and conventional customer service. It occupies the service layer around the transaction. The customer still needs someone who can understand the question, explain the next step and follow the problem through.

That distinction matters. A company can make a payment option available without making it easy to use. Center Source lists mobile-wallet support, live technical help, customer care, outreach and sales among its specialties. Its proposition connects those jobs: helping someone begin, helping them continue, and giving them a reason to return. The service being sold is a managed relationship with the end customer.

The buyers are businesses. In June 2023, Center Source said it served more than eight online gaming brands, including eSports. Earlier material described healthcare and consumer-product clients. Its gaming work includes customer service, VIP support, help desks and outbound campaigns. Those are different assignments, but each puts an agent between a business and a person who wants something resolved.

The geography behind the headset

Nearshore is the industry word for locating outsourced work in nearby countries. Center Source lists operations in Barranquilla, Panama City and Santo Domingo, with Philadelphia as its headquarters. For an American client, that geography can make working hours and management conversations easier to coordinate. English, Spanish and French are among the languages the company advertises. Geography is part of the delivery model; language is part of the product.

The physical investment is less abstract. In June 2021, El Heraldo reported a $300,000 investment in the Barranquilla office, with 180 job openings and an ambition to reach 400 by year-end. The latter was a target. The telling detail was management’s explanation for choosing the city: young people with bilingual skills and accents suitable for customer conversations. The resource being assembled was a workforce that could talk to strangers effectively.

Employees at dual-monitor workstations beneath black and orange balloons in Center Source’s Barranquilla office
02 / Barranquilla, 2021Opening-day balloons. Everyday headsets. Barranquilla office. Photo: El Heraldo.

A useful number, with a catch

In November 2019, the company announced that it had exceeded its first-year revenue goal by approximately 400% and reached profitability in one year rather than the three it had expected. The announcement’s headline called this revenue growth; the body described performance against a goal. Those measures are different. A reader should keep the narrower claim: Center Source said its early business beat its own plan.

The same announcement described expansion into Panama City and Bogotá and a decision to pursue additional industries using cryptocurrency payments. That is a recognizable commercial move: take expertise developed around one demanding customer group and offer it elsewhere. It also explains the company’s market position. Its case rests on specialized service knowledge, multilingual delivery and payment familiarity, rather than on owning the payment network.

Read the fine print400%

Reported outperformance against its first-year revenue goal in 2019. Not year-on-year growth.

The call center checks its own homework

By September 2023, Center Source was describing a second layer of work: evaluating the people who do the supporting. Its Quality as a Service offering combined dedicated quality-assurance staff with conversational analytics. Clients could define evaluation criteria, have interactions scored, and send evaluation output and contact records into their own data lake for further analysis.

This is a useful expansion because a support operation creates its own management problem. Hiring agents does not tell you whether they explained something clearly, collected the right information or followed an agreed process. Quality assurance turns those questions into something a manager can inspect. Center Source also announced workforce-management services, extending its offering beyond the person answering the call.

The technology choices were specific. Center Source described using Amazon Connect and partnering with USAN on its customer-experience platform. Its September 2023 AI discussion covered automation, analytics and round-the-clock service alongside human agents. Frank Royal, identified as CEO in those articles, wrote about a familiar preference. It is an appealingly practical admission from a business selling both people and technology.

“sometimes a customer just wants to speak to a real human.”Frank Royal / September 2023
03 / Checking the conversationFrom call to coaching.
  1. 01Define evaluation criteria
  2. 02Analyze and score interactions
  3. 03Send records into client analytics
  4. 04Identify training opportunities

Quality offering, simplified. September 2023.

What a buyer should actually copy

The business model is a contracted service relationship. Center Source’s November 2024 referral program offered eligible introducers 5% of a new account’s first-year service fees, paid quarterly as the company received payment. That small detail reveals the commercial engine: acquiring accounts, delivering ongoing work and collecting service revenue. The referral percentage is a sales incentive, rather than a price for the underlying service.

There is a cultural counterpart. In a 2023 company essay, operations manager Carlos Hurtado described moving from HR assistant into operations and eventually overseeing the IB Concierge and VIP Host departments. It is one employee’s account, but a concrete one. A business promising specialized conversations needs a way to develop supervisors who understand the work from inside.

For a prospective customer, the useful lesson is to map the whole interaction before buying more capacity. Identify where users get stuck, which languages they need and what agents may resolve without escalation. Then specify how quality will be reviewed. An internal team or another outsourcing provider may suit a straightforward queue; Center Source’s specialist case becomes more relevant when payments, gaming knowledge and multilingual service overlap.

The conditions matter. Outsourcing needs clear permissions, usable client systems and a reliable route to someone who can fix the underlying problem. An agent cannot explain away a broken product indefinitely. Center Source’s early payment experience offers a sensible test: remove the obstacle that prevents the relationship from working, then build the service around what people actually need. Sometimes the most consequential innovation is making the next step less confusing.