NOW CEO & Co-Founder, Homeroom RAISED $3.5M Seed - Forerunner Ventures GREW 400% in 10 months SCALE 17 districts, 5 states, 0 salespeople MARKET $23B after-school enrichment ROOTS Stanford - Greylock - Kauffman Fellows NOW CEO & Co-Founder, Homeroom RAISED $3.5M Seed - Forerunner Ventures GREW 400% in 10 months SCALE 17 districts, 5 states, 0 salespeople MARKET $23B after-school enrichment ROOTS Stanford - Greylock - Kauffman Fellows
Casandra Espinoza Stewart, CEO and co-founder of Homeroom
She studied venture deals for a living. Then she decided the best one was the company she'd build herself.
YesPress Profile / Founder File

Casandra Stewart

The ex-VC who looked at the crumpled permission slip in every kid's backpack and saw a software company.

Founder CEO, Homeroom EdTech Marketplace San Francisco
The Dispatch

Recess, reorganized.

There is a stack of paper in every elementary school in America. Sign-up sheets for chess club. Cash envelopes for pottery. A spreadsheet a PTA volunteer prays not to delete. Casandra Espinoza Stewart looked at that pile and did the thing a former venture capitalist is trained to do - she found the inefficiency, sized it, and built around it. The result is Homeroom, a San Francisco platform where schools, parents and class vendors finally share one screen.

Stewart is the CEO and co-founder. Her partner, Christina Walker, was a teacher in Greenwich, Connecticut who designed after-school programs for elementary kids. The two met at Stanford. One knew how capital found markets. The other knew what a Tuesday at 3:15 p.m. actually looks like when thirty children need somewhere to be. Put those two facts in a room and you get a company.

By The Numbers
$3.5M
Seed round, 2019
$1M
GMV run rate in month one
400%
Growth in ten months
17
Districts, five states

Sources: TechCrunch, Pulse 2.0, Homeroom funding announcement (2019).

We've taken an inefficient, fragmented market and brought it online, creating a streamlined platform that provides ease of access for everyone.
- Casandra Stewart, CEO & Co-Founder, Homeroom
The Long Way Here

A resume that reads like a marketplace.

At Stanford she did not just study public policy. She ran money. As a senior she was COO of Stanford Student Enterprises, a student-run company sitting on roughly $14 million in assets. Most undergraduates were learning to balance a checkbook. Stewart was learning to balance an operation.

Two years at Greylock Partners came next - on the operations team, knee-deep in due diligence, deal flow, network development and the unglamorous work of figuring out why some companies compound and others quietly stall. It is a strange apprenticeship for a founder: you watch hundreds of pitches before you ever make your own. She kept noticing the same shape winning - marketplaces, the kind that turn a scattered, offline mess into a few clean clicks.

Then a detour into enterprise software at Delphix, where she led marketing aimed at healthcare companies. Database virtualization is about as far from finger-painting as a career gets. But the lesson held: software's whole job is to make a complicated thing feel simple. Hold that thought.

Field Notes

The Kauffman chapter

Stewart is a Kauffman Fellow, Class 16 - the venture world's quiet finishing school. She mentored under Reid Hoffman, the LinkedIn co-founder, and walked away with a peer-selected leadership award. Translation: the people in the room, the ones who do this for a living, picked her.

Off The Clock

Causes, not hobbies

She volunteers with QuestBridge, which connects high-achieving, low-income students to top colleges, and advises the nonprofit The Young Vets. A founder building access into education, donating her time to access in education. The pattern is not an accident.

The Growth Curve

No sales team. Just parents talking.

The most telling number in Homeroom's story is not the dollars raised. It is the zero - zero dedicated salespeople behind the early expansion. Word moved the way it has always moved in schools: one parent, one PTA, one carpool line at a time.

Month 1 GMV
$1M run-rate
Month 10
+400%
Districts
17 across 5 states

Illustrative scale of reported early traction. Source: Pulse 2.0 / TechCrunch, 2019.

The Mechanism

Free for the PTA, paid by the vendor

Homeroom hands organizers the software at no cost - scheduling, sign-ups, payment processing, tracking. The company takes its cut from class vendors hungry to move into new districts when a parent enrolls a child. Classic marketplace judo: give the hard side the tools for free, monetize the side that's chasing growth. Stewart, who spent years watching this exact playbook from the investor's chair, simply ran it herself.

The Timeline

From the cap table to the carpool line.

STANFORD

Studies public policy; runs Stanford Student Enterprises as COO, overseeing a student company with ~$14M in assets.

GREYLOCK

Two years on the operations team - due diligence, deal flow, marketing, network development. Learns the anatomy of a marketplace.

DELPHIX

Leads marketing for an enterprise software firm, focused on healthcare. Learns to make the complicated feel simple.

KAUFFMAN

Named a Kauffman Fellow, Class 16. Mentors under Reid Hoffman; earns a peer-selected leadership award.

~2017

Co-founds Homeroom with Stanford classmate and former teacher Christina Walker.

JUN 2019

Raises $3.5M seed led by Forerunner Ventures to scale the platform nationally.

Why It Matters

When art and music get cut

School budgets shrink, and the first things to go are often the ones that make childhood memorable - the painting, the violin, the robotics club. Stewart's bet is that the right software lets a PTA rebuild that enrichment itself, and lets every kid in the building reach it, not just the ones whose parents can navigate a maze of cash, forms and phone calls.

The backers agreed. Forerunner Ventures led the seed; Felicis, Precursor and Kapor Capital joined, alongside angels including Clever's Tyler Bosmeny, Faire's Max Rhodes and HotelTonight's Jared Simon. That is a who's-who of marketplace operators betting on a marketplace founder.

Marginalia

Things that don't fit on a cap table.

An inefficient, fragmented market, brought online. The whole company fits in one sentence - and so does the reason it works.
YesPress / The takeaway
The Rolodex

Follow the thread.

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Profile compiled from public sources: TechCrunch, Pulse 2.0, Crunchbase, Kauffman Fellows, and Homeroom's 2019 funding announcement. Facts current as of reporting; figures reflect publicly reported milestones.