Parcel Perform — 100M+ daily parcel updates 950+ global logistics carriers integrated $20M Series A — Cambridge Capital + SoftBank Ventures Asia ZALORA co-founder across 8 Southeast Asian markets PhD in Regulatory Economics · McKinsey alumnus AI Commerce — turning delivery data into brand scores 14 nationalities · 22 languages · near 50-50 gender split $15M ARR · Singapore-headquartered Parcel Perform — 100M+ daily parcel updates 950+ global logistics carriers integrated $20M Series A — Cambridge Capital + SoftBank Ventures Asia ZALORA co-founder across 8 Southeast Asian markets PhD in Regulatory Economics · McKinsey alumnus AI Commerce — turning delivery data into brand scores 14 nationalities · 22 languages · near 50-50 gender split $15M ARR · Singapore-headquartered
Founder & CEO · Parcel Perform

Dr. Arne
Jeroschewski

AI Commerce Pioneer · Singapore

The parcel moves in silence. The data is where the story lives. Arne Jeroschewski built a company to read that story - and now he's betting that story is what decides who wins in the age of AI shopping.

100M+ Daily tracking updates
950+ Carriers integrated
$20M Series A raised
2016 Founded
Profile
Arne Jeroschewski - Founder & CEO of Parcel Perform

"Your delivery performance data is no longer just an internal KPI. It is a critical sales and marketing asset."

- Dr. Arne Jeroschewski, CEO Parcel Perform

From Parcels to Platform

There's a small, precise fact worth sitting with: when a parcel ships anywhere on earth, there are hundreds of data points generated and almost all of them disappear into carrier silos, never seen by the merchant or the customer. For a decade-plus, every e-commerce brand accepted this as the natural state of things. Arne Jeroschewski did not.

His company, Parcel Perform, now processes over 100 million parcel updates daily, connecting merchants with more than 950 logistics carriers across a single SaaS platform. That number - 100 million - is not a vanity metric. It is the daily pulse of a company that turned a logistics data problem into a delivery experience business.

But what makes Jeroschewski interesting is not the platform. It's the path. He holds a PhD in Regulatory Economics - the kind of credential you find at central banks, not startup boardrooms. He cut his professional teeth at McKinsey & Company, working across Europe, Africa, and Asia on telecoms and media projects. He arrived in Singapore in 2010 and never left, building one major company before building the one that would define him.

In 2012, Jeroschewski co-founded ZALORA - Southeast Asia's leading fashion e-commerce platform, launched simultaneously across eight markets. He served as its founding CEO before departing at the end of that year. The Rocket Internet-backed machine moved fast; Jeroschewski moved on. What he took with him was something more valuable than a cap table: a front-row view of what e-commerce logistics actually felt like from the merchant side. Broken. Opaque. Unacceptable.

Parcel Perform — Key Metrics
Daily Parcel Updates 100M+
Carriers Connected 950+
Annual Revenue (2024) $15M ARR
Total Funding Raised $21.1M
Team Size 187 people
Nationalities on Team 14
Languages Spoken 22
Gender Ratio ~50/50
Fun fact: More than 50% of ZALORA's early co-founders came from Jeroschewski's McKinsey Singapore network. He effectively seeded an entire generation of Southeast Asian tech founders - before leaving within the year.

Sixteen Years of Building East

Pre-2010
Engagement Manager at McKinsey & Company - telecoms and media projects across Europe, Africa, and Asia
2010
Relocates to Singapore. Joins McKinsey's Singapore office. Begins building an Asia-Pacific network that will define the next decade
2012
Co-founds ZALORA as its founding CEO - launching fashion e-commerce across eight Southeast Asian markets simultaneously, backed by Rocket Internet
2012
Departs ZALORA by year-end. Takes the operational scar tissue of cross-border e-commerce into his next chapter
2013-2014
General Manager for vPost and B2C eCommerce at Singapore Post's SP eCommerce - overseeing B2C logistics operations
2014-2016
VP of Business Development at DHL eCommerce Asia Pacific - leading new product development and market entries across the region
2016
Co-founds Parcel Perform with Dana von der Heide, Khang Nguyen, and Steve Griffiths. Singapore HQ. First parcel tracked
2021
Raises $20M Series A led by Cambridge Capital. SoftBank Ventures Asia, Wavemaker Partners, and Investible join the round. Company already profitable, 5x revenue growth since COVID
2024
$15M ARR. 187 employees across Singapore, US, Germany, and Vietnam. Date of Arrival AI engine operational
2025-2026
Launches AI Commerce strategy - positioning Parcel Perform as the platform that connects brand delivery performance with AI shopping agent recommendations

The middle chapters of Jeroschewski's career read like a deliberate curriculum. After ZALORA, he didn't return to consulting. He went deeper into logistics. First at Singapore Post, where he ran B2C e-commerce operations. Then at DHL eCommerce Asia Pacific, where he became VP of Business Development, leading product development and market entries across the region.

By 2016, he'd seen the problem from every angle: as a merchant needing carrier data, as a carrier building products for merchants, as an operator dealing with the chaos in between. What he hadn't seen was a clean data layer sitting above all of it - one that could tell a Nespresso or a global fashion brand exactly where every parcel was, in real time, across every carrier, in every market.

So he built it.

The insight that started everything: Logistics data is generated at massive scale but captured almost nowhere. The merchant can't see it. The customer can't see it. The carrier has it but can't share it cleanly. A neutral data layer connecting all three would be worth building - and worth defending.

Parcel Perform's early backers at Wavemaker Partners and Investible funded that thesis. By 2021, when Cambridge Capital and SoftBank Ventures Asia led the $20M Series A, the thesis had become a product with customers like Nespresso on its roster and 100+ employees across Asia-Pacific and Europe.

The company hit profitability before raising its Series A - a detail Jeroschewski notes with quiet precision. Revenue grew 5x from the onset of COVID-19 to the funding round. The pandemic that destroyed many logistics businesses created the exact environment where delivery tracking data became existential for every e-commerce brand on earth.

"AI will be transformational - it's going to reshape how consumers shop, and how merchants prepare."

- Arne Jeroschewski at DELIVER Europe 2025
The Next Chapter

When the Algorithm Does the Shopping

The conventional pitch for Parcel Perform has always been clean: merchants need post-purchase visibility, customers need tracking updates, carriers need to integrate cleanly. Parcel Perform sits in the middle and makes all of that work. It's a real problem, a big market, and a well-executed solution.

But Jeroschewski is currently telling a different story. The one about what happens when AI agents start making shopping decisions for consumers - comparing delivery promises against actual performance records, scanning review data, evaluating reliability scores before a human ever sees a checkout page.

"Stop storytelling," he writes in a 2026 guide on AI Commerce. "AI agents judge your brand by an Objective Reputation Score based on operational data." In other words: if your on-time delivery rate is poor, no amount of brand marketing fixes it when an AI is making the recommendation.

This is where Parcel Perform's 10-year investment in delivery data becomes a strategic moat. The platform doesn't just track parcels. It captures the gap between what merchants promise at checkout and what actually happens at the door. That gap - what Jeroschewski calls the "Promise vs. Reality" gap - is, in his framing, the single most important metric for brands competing in an AI-mediated commerce environment.

Platform Layer

Data Integration

950+ carriers on one platform. Real-time parcel data at enterprise scale.

AI Engine

Date of Arrival

Proprietary ML engine predicting precise delivery dates with up to 98% accuracy.

Customer Layer

Post-Purchase CX

From checkout to returns - every customer touchpoint managed through one platform.

New Frontier

AI Commerce

Delivery data as a brand score - readable by AI agents making purchase decisions.

Revenue growth trajectory
2016 (seed)
$9.4M
Pre-2021 (5x)
~5x growth
2024
$15M ARR

A CEO Who Counts Languages

There's a detail Jeroschewski mentions that most CEOs wouldn't lead with: his team of 187 people spans 14 nationalities and speaks 22 languages - and runs at nearly 50-50 gender split. He calls this an investment in diversity and culture, and frames it as a competitive advantage for a company operating across global markets with different carriers, different consumer expectations, and different logistics norms.

It's not incidental. Jeroschewski came up through one of the most culturally complex business environments on earth - Southeast Asia in the early 2010s, when e-commerce was arriving in eight markets simultaneously, each with different languages, payment systems, infrastructure, and consumer habits. ZALORA's eight-market launch wasn't a marketing stunt; it was a genuine operational challenge that required exactly the kind of multilingual, cross-cultural team-building he's now replicated at Parcel Perform.

His academic background - a PhD in Regulatory Economics, a Diploma from WHU - Otto Beisheim School of Management, an exchange at Tecnológico de Monterrey - signals someone who thinks in systems. Not just "how do we track this parcel" but "what are the incentive structures, the data flows, the regulatory environments that determine how logistics works at scale."

His superpower, when asked in an interview: unlimited energy and zero jet lag. No mind-reading, no time travel - just the ability to be present across time zones without the cost. It's the answer of an operator, not an idealist. The global CEO who's done the red-eyes knows that the biggest bottleneck isn't strategy; it's stamina.

Jeroschewski operates out of Singapore - a city he arrived in as a consultant in 2010 and chose to stay in through two major company builds. He's been quoted in The Business Times on Vietnam's e-commerce logistics shakeout. He speaks at DELIVER Europe. He writes CEO guides about AI Commerce strategy. He is, by the evidence, someone who finds the industry legitimately interesting rather than merely profitable.

On team building: "Investing in diversity and culture has served us well over the past seven years. It will continue to enable us to think critically and find the best solution within a diverse global market context."

  • Co-founded ZALORA across 8 Southeast Asian markets (2012)
  • Built Parcel Perform to $15M ARR with 187 employees
  • Raised $20M Series A from SoftBank Ventures Asia and Cambridge Capital
  • Achieved profitability before Series A fundraise
  • 5x revenue growth during COVID-19 period
  • Pioneered AI Commerce framework for e-commerce brands
  • Built a team across Singapore, US, Germany, and Vietnam

"We manage everything from checkout to returns, covering all customer touchpoints and logistics integrations - through a single platform."

- Arne Jeroschewski at DELIVER Europe 2025
Backing

Who Bet on the Data Layer

Series A Lead · 2021

Cambridge Capital

Led the $20M Series A. Cambridge Capital is a specialist supply chain and logistics-focused investment firm - a notable vote of confidence from the sector's own money.

Series A · 2021

SoftBank Ventures Asia

Joined as new investor in the Series A round, adding the credibility of one of Asia's most prominent technology venture arms to the cap table.

Early · Follow-on

Wavemaker Partners + Investible

Both firms backed Parcel Perform early and followed on into the Series A. Investible first invested in September 2019 - less than two years before the $20M round.


In His Own Words

What He Actually Believes

"In the age of AI Commerce, your delivery performance data is no longer just an internal KPI. It is a critical sales and marketing asset."

CEO Guide on AI Commerce, January 2026

"It's very cool to see how many people are excited about what AI will bring to the industry."

DELIVER Europe 2025

"From F&B closures to logistics cutbacks and media giants under pressure, Singapore is experiencing massive disruption. The lesson? Size no longer equals safety."

LinkedIn, 2026

"Our role is to provide the end-to-end visibility and the underlying data engine - our AI Decision Intelligence - that enables our clients not just to participate in this new era, but to win."

Parcel Perform CEO Guide

Details Worth Knowing

Academic oddity

PhD Economist, Startup CEO

His doctorate is in Regulatory Economics - a field that studies how rules shape markets. It's an unusual foundation for a logistics SaaS company, and probably not an accident.

The Rocket Days

Eight Markets at Once

ZALORA launched simultaneously across Indonesia, Malaysia, Singapore, Thailand, Vietnam, the Philippines, Hong Kong, and Australia. Jeroschewski was in the room where eight markets launched in parallel.

Superpower request

No Jet Lag, Unlimited Energy

Asked what superpower he'd pick as a global CEO, he chose unlimited energy and zero jet lag. Practical. Specific. Operator-brained.

Team composition

22 Languages Spoken

Parcel Perform's 187-person team spans 14 nationalities and speaks 22 languages. The nearly 50-50 gender split is something Jeroschewski frames as strategic, not incidental.

Timing

Profitable Before Raising

Parcel Perform achieved profitability before its $20M Series A in 2021 - and reported 5x revenue growth since the start of COVID. They raised from strength, not necessity.

Client roster

Nespresso Tracks Parcels Here

Nespresso - selling home coffee machines and capsules globally - relies on Parcel Perform for logistics data access. The platform's clientele spans consumer brands to enterprise e-commerce players.

parcel-perform logistics-saas ai-commerce singapore zalora mckinsey dhl post-purchase ecommerce southeast-asia founder-ceo supply-chain delivery-experience regulatory-economics-phd
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