There's a small, precise fact worth sitting with: when a parcel ships anywhere on earth, there are hundreds of data points generated and almost all of them disappear into carrier silos, never seen by the merchant or the customer. For a decade-plus, every e-commerce brand accepted this as the natural state of things. Arne Jeroschewski did not.
His company, Parcel Perform, now processes over 100 million parcel updates daily, connecting merchants with more than 950 logistics carriers across a single SaaS platform. That number - 100 million - is not a vanity metric. It is the daily pulse of a company that turned a logistics data problem into a delivery experience business.
But what makes Jeroschewski interesting is not the platform. It's the path. He holds a PhD in Regulatory Economics - the kind of credential you find at central banks, not startup boardrooms. He cut his professional teeth at McKinsey & Company, working across Europe, Africa, and Asia on telecoms and media projects. He arrived in Singapore in 2010 and never left, building one major company before building the one that would define him.
In 2012, Jeroschewski co-founded ZALORA - Southeast Asia's leading fashion e-commerce platform, launched simultaneously across eight markets. He served as its founding CEO before departing at the end of that year. The Rocket Internet-backed machine moved fast; Jeroschewski moved on. What he took with him was something more valuable than a cap table: a front-row view of what e-commerce logistics actually felt like from the merchant side. Broken. Opaque. Unacceptable.