Parcel Perform

Most e-commerce businesses pour their energy into the sale. Parcel Perform built a company around everything that happens next. Founded in 2016 by Arne Jeroschewski and Dana von der Heide, the firm operates a software-as-a-service platform that sits between online merchants and the tangle of carriers that actually move their parcels - postal operators, couriers and last-mile providers scattered across the globe. Its job is to make that tangle legible.

The problem it set out to solve is deceptively simple. When a shopper buys something online, the retailer often loses visibility the instant the box leaves the warehouse. Carriers report status updates in different formats, different languages and different definitions of what “out for delivery” even means. Parcel Perform standardizes all of it - the company says its platform ingests more than 100 million parcel updates a day across over 1,100 carriers, normalizing 155+ event types across 36+ languages into a single, clean data stream.

“Data will be the centre of everything.” - Dana von der Heide, Co-Founder

On top of that data foundation, the company builds the tools merchants actually see: branded tracking pages, proactive delivery notifications, predicted delivery dates at checkout, automated returns and carrier-performance analytics. The pitch is that a clean logistics data layer quietly powers the entire post-purchase journey - and, increasingly, feeds the artificial-intelligence systems that brands now depend on.

The post-purchase software market is crowded. AfterShip, Narvar, Sendcloud, Metapack and project44 all touch parts of tracking, shipping data or supply-chain visibility. Parcel Perform's differentiation rests on two claims. The first is depth of data: it positions its carrier coverage and event standardization as the industry's most comprehensive, framing that as a defensible foundation rather than a feature.

The second is timing. In 2025 the company repositioned around AI, launching AI Decision Intelligence as a central brain and AI Commerce Visibility to track how brands appear inside AI shopping assistants. Its argument for “GEO” is pointed: you can optimize a web page for search, but you can't fake genuine delivery performance to an algorithm reading real-world data. In that framing, operations become a marketing channel.

“Logistics is lacking transparency.” - Dana von der Heide, on the gap Parcel Perform set out to close.

Where it fits in the market is at the intersection of logistics data infrastructure and customer-experience software - selling to enterprise and mid-market e-commerce brands, marketplaces and 3PLs rather than to shippers directly. The business model is straightforward B2B SaaS: subscriptions typically scaled by parcel volume and the modules a merchant switches on, with value measured in reduced support costs, higher checkout conversion, lower carrier spend and better retention.