The first outside cheque arrived with nine figures on it. In November 2019, DoiT announced an investment of more than $100 million from Charlesbank and affiliated investors. Yoav Toussia-Cohen was its CEO and co-founder. The company had reached that point without outside investment, selling help with an increasingly expensive modern convenience: the public cloud.
There is something pleasingly practical about that business. Technology companies buy the ability to grow quickly. Then somebody has to work out what they bought, whether they need quite so much of it, and why the invoice looks like the telephone directory. DoiT combined software with cloud engineers to help customers handle those questions. Toussia-Cohen’s part in its growth was to turn technical usefulness into a business that could travel.
His career makes more sense when followed through the work than through the titles. There were enterprise customers at Microsoft, sales leadership at Ness Technologies, an arrival at DoiT in 2014, and a widening international remit. By the time outside capital entered the picture, expansion was already under way. The money would give an existing operation more room.
A sales appointment with a technical backstory
In May 2014, Toussia-Cohen’s appointment at DoiT was described as deputy CEO, with responsibility for business development and sales. The portfolio included cloud infrastructure and platforms, Google Apps for business, and enterprise search. It was a commercial job that required an understanding of what happened after the contract was signed.
He came from the SDI division of Ness, where he had been vice president of sales and business development. Earlier, he had managed enterprise sales accounts at Microsoft. The work put him close to organizations buying technology with consequences beyond a software demonstration. A deployment had to function inside somebody else’s business, with its existing systems, budget, and expectations.
His education also crossed professional boundaries: computer science and mathematics at Netanya Academic College, and law at Ono Academic College. Software, contracts, and commercial relationships would all be present in the business he helped build. He had studied more than one of their languages. Later, his professional activities would include mentoring early-stage companies on go-to-market planning through Google’s startup accelerator.
The partnership with Vadim Solovey took shape in 2014. DoiT itself dated to 2011; Toussia-Cohen would subsequently be identified as co-founder in its investment and acquisition announcements. His documented arrival marks the beginning of his operating chapter there. Over the following decade, that chapter would take him well beyond the sales portfolio of the original appointment.
The prize, then the map
By March 2016, he was being photographed with a Google cloud partner award. DoiT’s recognition followed work helping customers adopt and use Google Cloud. Such a photograph is a small piece of corporate theatre, but it also captures the mechanics of this business: a specialist company building credibility beside a platform provider with a much larger name.
Those relationships gave DoiT access to customers and technology; delivery gave customers a reason to stay. In 2020, the company announced the Google Cloud North American reseller award for 2019, following earlier recognition in EMEA and globally. The geography of the awards was beginning to resemble the geography of the business.
An organizational change in 2019 made the division of work explicit. Solovey would take responsibility for the EMEA business, extending his remit across sales, marketing, finance, legal, and operations. Toussia-Cohen would remain CEO while moving his attention toward building the Americas operation. International growth was becoming a set of assigned responsibilities.
The investment announcement later that year named offices in Tel Aviv, San Francisco, New York, Austin, and London. It described plans to expand the software platform, recruit cloud architects, grow in North America and Europe, and pursue acquisitions. The company was on track to more than double revenue in 2019. Those were contemporary plans and expectations.
Toussia-Cohen emphasized the global opportunity in his announcement. The pairing with Charlesbank, he said, would help extend DoiT’s presence and put its solutions in front of more companies. It was a statement about distribution as much as technology. Even useful software needs a way into the room.
A billion-dollar target, carefully labelled
In September 2020, Toussia-Cohen wrote to DoiT’s customers, partners, investors, and employees about a new Google Cloud agreement. The target was $1.5 billion in Google Cloud infrastructure over five years. It was a commercial target attached to an agreement, with a time horizon, separate from the investment DoiT had received.
He described a company with more than 1,000 customers, revenue growth of 350 percent over the preceding three years, and a workforce that had tripled since the beginning of 2020. Another doubling of headcount was an ambition for the following twelve months. The operational question was becoming unavoidable: how do you add people quickly enough to support the promises?
His letter also contained a qualification that explains the commercial position. DoiT would continue supporting both Google Cloud and AWS. A substantial agreement with one provider did not remove the needs of customers using another. His public commitment was to keep that range of support available.
Targeted Google Cloud infrastructure delivery over five years. A commercial target, separate from funding or completed revenue.
The expansion had a local dimension, too. DoiT announced operations in France and the DACH region, with Toussia-Cohen describing recruitment across European sales and engineering. In 2021, welcoming Google’s planned Israeli cloud region, he pointed to the access and growth potential for mutual customers. The cloud may be an abstraction; serving its users still involves places, people, and proximity.
Four people on a sofa, one practical acquisition
The superQuery announcement offers a less ceremonial picture. Four people sit together, drinks in hand, against a stone wall. Toussia-Cohen is third from the left, beside Solovey, superQuery founder Avi Zloof, and co-founder Ido Volff. The photograph accompanied DoiT’s February 2020 announcement of an agreement to acquire the business.
superQuery worked on the performance and cost of Google BigQuery workloads, with a development environment for people exploring data. The acquisition would add its employees to DoiT’s platforms team in Tel Aviv. This was a concrete use for the expansion capital: bring in a team and technology that could improve a specific piece of customer work.
In 2023, DoiT acquired Incentro’s Google Cloud reseller business, extending its position in Benelux. That purchase concerned customer relationships and regional presence as well as access to technology. Together, the two transactions show different ways of expanding the same proposition: improve what the company can do, and increase the number of customers it can reach.
Growth has an internal address book
One of the more revealing details of the scaling years concerns links. In an April 2022 account of DoiT’s use of GoLinks, chief people officer Kristen Tronsky described the work of keeping a growing, remote company connected. The account said she and Toussia-Cohen had grown headcount fivefold during the eighteen months since she joined.
Making internal information easy to find sounds modest beside a billion-dollar commercial agreement. It is also what enables a new employee to become useful without repeatedly asking a colleague where everything lives. Growth produces administrative friction along with revenue. Someone still has to locate the document.
By 2023, DoiT ranked ninth in CRN’s Fast Growth 150, with a reported two-year growth rate of 275.93 percent and Toussia-Cohen listed as CEO. The percentage belongs to that ranking and that period. It gives the expansion a measurable outline without turning every year of his tenure into the same uninterrupted upward arrow.
His mentoring work addressed the earlier stages of that commercial journey. For more than seven years, he supported startups through Google’s accelerator, working on go-to-market planning and strategy. Helping founders decide how to reach customers draws on a different part of the job from building the underlying technology, although successful companies need both.
The next title had a joke in it
In April 2024, Toussia-Cohen left DoiT after approximately ten years. Solovey became its sole CEO. Toussia-Cohen announced his next position with a dry adjustment to the usual career-update formula. After years of company growth announcements, the new organization consisted, at least in his announcement, of himself.
“Chief Executive Officer at Self Employed”Yoav Toussia-Cohen, announcing his next chapter in 2024
There was already plenty of scale behind him. At the time of his departure, DoiT served more than 3,000 customers in over 70 countries and managed $2 billion in customer cloud spending. Those figures describe the company at that moment. They give a sense of the distance travelled from the business he joined in 2014.
His next publicly disclosed activity remained close to the same technical world. In January 2025, he and Solovey were named among participants in ControlMonkey’s $7 million seed round. Founded by Aharon Twizer and Ori Yemini, the company works on cloud infrastructure automation and governance. The founders’ investment amounts were not individually disclosed.
His public profile now places him in Nassau and describes selective board roles, advisory positions, and new ventures. The change is one of vantage point: a former operating CEO backing and advising businesses in territory he knows. DoiT’s story continues under its current leadership. His own next chapter has room for more than one company name.