The Indonesian company putting entire fleets - trucks, ships and sealed cargo - onto one live dashboard, built on IoT hardware and software.
Ask a fleet manager in Southeast Asia what keeps them up at night and the answer is rarely the vehicles themselves. It is not knowing - where a truck actually is, how the driver is really driving, whether a container's seal is still intact after a two-day ferry crossing. TransTRACK was built in Jakarta in 2019 around that gap.
Co-founders Anggia Meisesari and Aris Pujud Kurniawan set out to convert that uncertainty into something an operator could see on a screen. The company describes its job in three words - track, monitor, optimize - and pairs physical devices (GPS trackers, sensors, electronic seals) with a software platform that turns the readings into decisions.
The wedge was simple visibility. The business that grew out of it is broader: a fleet operation optimizer and supply-chain integrator that today counts more than 1,200 clients and over 150,000 tracked units.
What distinguishes the company is its refusal to pick a side of the hardware-software line. Plenty of vendors sell a tracker; others sell a dashboard. TransTRACK ships both, because a half-solution stops being useful the moment a vessel drifts out of cellular range or a sensor needs to trigger an alert on its own.
That integration is also the moat. Owning the device and the platform means the data is clean end to end, and customers can plug it into their own systems through open APIs rather than stitching together three vendors.
TransTRACK sells to enterprises that move things for a living. Its client base spans manufacturing, logistics and distribution, retail and e-commerce, automotive, oil, gas and mining, healthcare and pharmaceuticals, construction, financial and leasing, food and beverage, chemical transport, and port and marine operators.
Geographically the base is anchored in Indonesia - more than 110 cities - with operations extending into Malaysia and Singapore. The scale is measured less in logos than in the roughly 150,000 units feeding the platform data every day.
Fleets leak money in ways that are hard to see: idle fuel burn, unplanned breakdowns, risky driving, cargo that goes dark between checkpoints. TransTRACK targets each with a specific tool - fuel-consumption monitoring, predictive and scheduled maintenance, driver-behavior analysis, and GPS-sealed cargo tracking.
The company reports client outcomes of 20-40% higher fleet productivity and 10-30% lower operating costs. In an industry where margins turn on single-digit gains, those are figures worth scrutinizing - and the reason customers keep the subscriptions running.
Ranges cited by TransTRACK - illustrative, not audited.
Devices and platform are built together, so the data stays clean from sensor to dashboard - no three-vendor stitching.
Vessel monitoring with hybrid satellite + global-SIM connectivity keeps ships visible where cellular-only tools go dark.
A dedicated Halal Logistic Platform and port-focused tools reflect the actual shape of Southeast Asian supply chains.
Against global names like Samsara, Geotab, Cartrack and Verizon Connect, or regional peers such as McEasy, TransTRACK's argument is proximity: it builds for the islands, ports, borders and compliance regimes its customers actually operate in, and it backs the software with its own hardware.
| Round | Amount | Date | Lead / Notable Investors |
|---|---|---|---|
| Seed | ~US$570K | 2021 | Cocoon Capital, Accelerating Asia, YCAB Ventures |
| Pre-Series A | US$2.1M | 2023 | Ortus Star, Cocoon Capital, YCAB, Goldbell, NP Consulting, Damson Capital |
| Series A | US$12M | Aug 2024 | Eurazeo & Cocoon Capital (co-anchor), IFP Securities, Bintang Delapan, AppWorks |
The 2024 Series A, worth roughly IDR 185 billion, was earmarked for expansion into broader Asian markets.
Leads strategy and growth. Named among Founders Forum Group's "100 Women Founders to Watch" in 2024 and profiled as a driving force in Indonesia's logistics sector.
Leads the engineering and product organization behind TransTRACK's combined IoT-hardware and telematics-software stack.
The company's expertise sits at the intersection of embedded IoT devices, AI-driven analytics and logistics domain knowledge - the mix required to make sensor data actually change how a fleet runs.
TransTRACK provides fleet telematics and supply-chain technology - IoT hardware plus a software platform that lets businesses track, monitor and optimize vehicles, vessels and cargo in real time.
It was founded in 2019 in Jakarta by Anggia Meisesari (CEO) and Aris Pujud Kurniawan (CTO).
Across seed (~US$570K, 2021), pre-Series A (US$2.1M, 2023) and a US$12M Series A in 2024 co-anchored by Eurazeo and Cocoon Capital.
It serves more than 1,200 clients and 150,000+ subscription units across 110+ cities in Indonesia, with operations in Malaysia and Singapore.
Logistics, manufacturing, mining, oil & gas, retail/e-commerce, automotive, healthcare/pharma, food & beverage, chemical, construction and port & marine operators.