youtube-creators
(6)
Spotter found a billion dollars in the reruns
An old YouTube video can pay for a new studio. Spotter built a business on that proposition, then learned that funding creators and selling them software are very different bets.
Arun Maini Built a Tech Channel One Phone at a Time. Then He Built One Two Metres Tall.
A brother's gift, a tutorial made during university, and a rejected consulting job turned a teenage hobby into a global tech channel. The giant working iPhone in Maini's basement is an unusually literal measure of how far that idea grew.
The Home Movies That Became a Media Company
A lacrosse video with 500 views introduced Colin Rosenblum to Samir Chaudry. A sale, a bruising stretch of uncertainty, and thousands of questions later, they have built a media company around the business of making things online.
The Bank Saw a Hobby. Creative Juice Saw a Business.
A YouTube channel can have payroll, inventory and a million viewers, yet still look like a hobby to a lender. Creative Juice built the financial desk for the business behind the camera - then learned that cash mattered as much as the account.
ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.
Dave Wiskus
Dave Wiskus is the founder and CEO of Nebula, the creator-owned streaming service he launched in 2019 with a group of independent YouTubers, and of Standard, the talent company behind it. Before building a streaming platform pitched as an A24 for online video, he was a respected human interface designer who co-founded Q Branch with John Gruber and Brent Simmons to make the note-taking app Vesper. He also fronts the New York synth-rock band Airplane Mode and co-hosted the podcast Unprofessional.