youtube-creators
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ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.
Dave Wiskus
Dave Wiskus is the founder and CEO of Nebula, the creator-owned streaming service he launched in 2019 with a group of independent YouTubers, and of Standard, the talent company behind it. Before building a streaming platform pitched as an A24 for online video, he was a respected human interface designer who co-founded Q Branch with John Gruber and Brent Simmons to make the note-taking app Vesper. He also fronts the New York synth-rock band Airplane Mode and co-hosted the podcast Unprofessional.