youtube-advertising
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Channel Factory bets on the video around your ad
A cheap impression can become an expensive mistake. Channel Factory built a business around choosing the company an advertisement keeps.
Cadent wants your screens to talk.
The audience moved. The advertising budget got stuck. Cadent is stitching TV, streaming, digital, and YouTube into a system that can follow the money - and change where it goes.
Hafiz Ashfaq and the business after the click
A former teacher found his place designing webinar funnels alongside Qadeer Wagriya. Their partnership became Madsgency, where the work has expanded from YouTube advertising to building businesses.
Matthew Duffy Is Teaching Advertisers to See the Whole YouTube Screen
After three decades near the fault lines of digital media, Pixability's CMO has a plain-spoken case for YouTube: stop treating its ads, creators, and brand channels as separate worlds.
Pixability Bet Brands Would Pay to Make YouTube Less Chaotic
YouTube has the audience, Google has the auction, and advertisers still have a thousand ways to waste an impression. Pixability built its business in that gap - selling data, judgment, and control to brands that cannot afford to guess.