youth-sports
(5)
BSN SPORTS
The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.
Varsity Spirit
Varsity Spirit is the dominant force in cheerleading and dance, a Memphis-based company that designs and manufactures team uniforms and apparel, runs training camps and clinics, and produces the sport's biggest competitions. Founded in 1974 by Jeff Webb, it grew from a summer camp operation into a vertically integrated business - apparel, camps, competitions, and governing-body partnerships - that touches more than a million athletes each year. It operates as a division of Varsity Brands, owned by KKR.
Players Health
Players Health is a Minneapolis-based sports insurtech that combines a digital risk-management platform with tailored insurance products so youth, amateur and collegiate sports organizations can keep athletes safe and stay compliant. Founded in 2015 by former pro football player Tyrre Burks, the company pairs safety assessments, background checks, incident tracking and HIPAA-compliant education with sports-specific coverage. It supports more than 40,000 sports organizations and over 5.5 million athletes, and in December 2024 closed a $60 million Series C led by Bluestone Equity Partners.
Mustard
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.
Trace
Trace is an Austin, Texas sports technology company that uses computer vision, GPS sensors and AI to automatically film youth sports games and edit a personalized highlight video for every single player - no camera operator required. Originally founded as AlpineReplay to track skiing and snowboarding, the father-and-son team pivoted to team sports and built one of the largest video datasets in youth athletics. Trace has delivered millions of automated highlights to over a million athletes and raised a $47M Series C at a reported $190M valuation.