youth-culture
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Dimitrios Lessen
Dimitrios "Jimmy" Lessen is the Chief Merchandising Officer of SNIPES USA, appointed in February 2024. A 30-year veteran of the sneaker business, he built his career at Foot Locker in Europe and North America, running product strategy, buying, assortment planning and e-commerce before joining the German-founded, community-first streetwear retailer to lead its merchandising in the United States.
Rodney Rambo
Rodney Rambo is the Chief Marketing Officer of Converse Global, where he steers worldwide marketing for one of the most recognizable footwear brands on the planet. A graduate of Northern Arizona University with a background in speech communication, he built his career across action-sports and lifestyle labels including Volcom and Vans before joining Converse in 2012. Over more than a decade at Converse he has moved from Global Marketing Director to VP of North America Brand Marketing to CMO, championing a marketing philosophy built on listening to fans and treating consumers as co-creators. His teams have kept the century-old Chuck Taylor relevant to new generations, most visibly by reviving the knee-high XXHi sneaker in 2024 after tracking years of fan demand on social media.