youth-culture
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VICE Bet $5.7 Billion on Owning Youth Culture. Bankruptcy Taught It to Rent.
The punk magazine that became a media empire lost the economics before it lost the audience. Its second act is smaller, stranger and surprisingly practical: finance the shows, license the brand and let partners carry the machinery.
The Sneaker Shop That Runs Its Own Radio Station
How a single Baltimore shoe store became a 250-location fixture of American sneaker culture - and why it plays its own soundtrack.
Converse
Converse is an American footwear and apparel company, founded in 1908 and owned by Nike since 2003, best known for the Chuck Taylor All Star - one of the most recognizable and best-selling sneakers ever made. Once the dominant supplier of American basketball shoes, Converse today operates as a heritage lifestyle brand at the intersection of sport, streetwear, music, art and skate culture, selling canvas and leather sneakers, apparel and custom designs directly to consumers worldwide and through wholesale and retail channels.
SNIPES
SNIPES is a global sneaker and streetwear retailer founded in Germany in 1998 and owned by the Deichmann Group. It sells footwear, apparel and accessories from brands like Nike, Jordan, adidas and New Balance across roughly 750 stores in the US and Europe plus its e-commerce sites, and positions itself as a culture-first brand tied to hip-hop, sport, music and youth communities.