word-of-mouth
(3)
Snoball spent $250,000 learning to ask less of salespeople
A referral app failed because busy salespeople had another job to do. Snoball’s answer was to take over the follow-up - and put a person behind the automation.
Ripple Street puts the product where the gossip starts
A free sample is easy to forget. Ripple Street gives it a social life, turning ordinary shoppers into the people who try, photograph and recommend a brand.
Jay Baer
Jay Baer is a 7th-generation entrepreneur, Hall of Fame keynote speaker, and the author of seven business books including the New York Times bestseller Youtility. Founder of Convince & Convert - once home to the world's #1 content marketing blog - he has advised 700+ brands including Nike, Oracle, IBM, and Salesforce. After selling his marketing empire during COVID, he pivoted to become the world's #2 tequila influencer (non-celebrity division), a certified tequila sommelier, and a co-founder of The Tequila Report. He currently keynotes 50-70 times a year in 12+ countries on customer experience, speed, and human connection in the AI era.