womens-soccer
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FC London’s big ambition starts on a local pitch
A North American title, a Toronto FC connection and a C$2 million field helped FC London build a route through the game. Its harder assignment is making player development and the scoreboard agree.
Julie Uhrman Built Angel City Like a Startup - Then Changed Seats
Julie Uhrman turned a post-World Cup conversation into a Los Angeles soccer club with a startup's appetite and a civic brief. Her 2026 move from CEO to principal advisor reveals a second act built around the hardest founder skill: knowing when to change seats.
Shawna Newbery Is Building Ottawa’s New Soccer Habit
After two decades shaping brands, Shawna Newbery has taken on a more public assignment: turning a young women’s soccer club into a ritual Ottawa chooses to repeat.
Ottawa Rapid FC Built the Team. Now It Has to Build the Habit.
Canada finally built a domestic professional league for its women. Ottawa's founding club made the playoffs in year one - then brought in new majority owners to solve the harder problem: making a new team feel inevitable.
The Team Natalie Portman Built to Prove Women's Soccer Was Underpriced
A women's soccer club built by Hollywood, venture capital and athletes bet that fans, sponsors and equity could sit on the same balance sheet. In 2024 the market priced that bet at $250 million.
The NWSL Is Building the League Women’s Soccer Was Always Told to Wait For
Sixteen clubs, four major media partners and one newly liberated player market have turned the NWSL into a revealing test of what happens when women’s soccer is treated as a durable business, not a charitable cause.