womens-soccer
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FC London’s big ambition starts on a local pitch
A North American title, a Toronto FC connection and a C$2 million field helped FC London build a route through the game. Its harder assignment is making player development and the scoreboard agree.
Ottawa Rapid FC Built the Team. Now It Has to Build the Habit.
Canada finally built a domestic professional league for its women. Ottawa's founding club made the playoffs in year one - then brought in new majority owners to solve the harder problem: making a new team feel inevitable.
The Team Natalie Portman Built to Prove Women's Soccer Was Underpriced
A women's soccer club built by Hollywood, venture capital and athletes bet that fans, sponsors and equity could sit on the same balance sheet. In 2024 the market priced that bet at $250 million.
The NWSL Is Building the League Women’s Soccer Was Always Told to Wait For
Sixteen clubs, four major media partners and one newly liberated player market have turned the NWSL into a revealing test of what happens when women’s soccer is treated as a durable business, not a charitable cause.