viral-content
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Topix: The Town Square That Became a Slideshow
A local news engine learned that its readers wanted to talk. Then it learned what their attention was worth - and changed the subject entirely.
The Spider Donut That Ate the Media Plan
Cornelia Creative bet that the cheapest media channel was a joke people would repeat. Then a badly behaved doughnut delivered 2.9 billion earned impressions - with no paid media and less than $5,000 in production.
Paddy Galloway’s 100-to-1 Formula for Going Viral
The YouTube strategist behind billions of views says breakout videos are engineered long before anyone presses record. His system starts with 100 ideas, survives on three thumbnails and ends with one question: will a stranger click?
Ryan Broderick
Ryan Broderick is an internet culture journalist and the founder of Garbage Day, a thrice-weekly newsletter with over 100,000 subscribers that chronicles the 'daily joys and horrors of internet culture.' After nearly a decade at BuzzFeed News, where he rose to Deputy Global News Director, he went independent and built Garbage Media Inc. into an 8-person operation spanning a newsletter, a podcast (Panic World), and a media intelligence research arm. Known for his deeply human voice in an era of AI slop, he argues that the line between 'internet culture' and just 'culture' has long since dissolved.
Tomas Pueyo
Tomas Pueyo is a Franco-Spanish writer, strategist, and newsletter creator best known for his wildly viral COVID-19 articles that reached 60 million readers in 2020 and for his Substack newsletter Uncharted Territories, where he explores tech, geopolitics, AI, and the forces shaping civilization. A Stanford MBA and former Silicon Valley executive (Course Hero VP of Growth, Ankorstore CPO), he voluntarily cut his income by 80% to write full-time - building a 123,000+ subscriber audience without spending a dollar on advertising.