value-based-pricing
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Andrew Graff and the trouble with counting hours
After three decades at Allen & Gerritsen, Andrew Graff is still questioning the machinery of agency life. His targets include the timesheet, the assigned desk, and the idea that a chief executive has finished learning.
Jim Delkousis
Jim Delkousis is the founder and CEO of PERSUIT, a New York-based legal technology company that helps corporate legal teams run competitive, transparent processes for hiring outside counsel. A former DLA Piper litigation partner with 25 years in BigLaw, he left the partnership in 2016 to build a platform that shifts legal buying from billable hours toward outcomes and value. PERSUIT now works with Fortune 1000 legal departments and thousands of law firms, and in 2025 expanded into legal spend and matter management by acquiring Apperio.
Peyton Marshall
Peyton Marshall is the founder, Chairman, and CEO of LeveragePoint, a Newton, Massachusetts SaaS company that helps B2B firms quantify, communicate, and capture the economic value of what they sell. An economist by training with a PhD from MIT, he spent twelve years in investment banking in London at UBS and Goldman Sachs, then fifteen years as a CFO and operator in healthcare and IT companies, before founding LeveragePoint in 2009 to turn value-based pricing from a theory into an everyday sales tool. He has grown the company to multi-million-dollar revenue without raising venture capital.
Chris Do
Chris Do is a Vietnamese-American designer, Emmy-winning creative director, and founder of The Futur - an educational platform on a mission to teach 1 billion people how to make a living doing what they love. He fled Vietnam as a toddler on April 30, 1975, built Blind into a $7M+ annual motion design studio serving Nike, Xbox, and Sony, then pivoted at 42 to education - amassing 2.7 million YouTube subscribers, 500K community members across 190 countries, and a $5,000/hour consulting rate. His philosophy: hard truths, gently told.