
Nitrode began by trying to make games easier to build. Ben Kim and his team discovered a thornier problem hiding inside the engine: AI still struggles to understand worlds that move.

He once tried on an astronaut helmet to understand a virtual world. Now the Glassbox co-founder builds cameras for worlds that exist only in computers - and teaches filmmakers how to walk straight into them.

After two decades making digital worlds believable, the former Pixar technical leader is using simulation to make machines more dependable in the real one.

After Zenith topped Steam and Quest, its defining problem appeared after launch. Andy Tsen turned that lesson into Aura, an AI assistant designed around the unglamorous work of shipping games.

Stacy Minero spent two decades teaching brands to earn attention on screens. Now, at OUTFRONT Media, she is making the case that a valuable impression may be the one people meet together in the street.
Olga Dogadkina is the co-founder and CEO of Emperia, a London-based immersive commerce platform that builds virtual stores and 3D brand experiences for the world's biggest luxury and retail names, including Dior, Burberry, Bloomingdale's, Tommy Hilfiger, Harrods, Lacoste, Christie's and Dom Pérignon. Named to the Forbes 30 Under 30 Retail & Ecommerce list in 2025, she started Emperia in 2018 after trying VR for the first time on a Microsoft fashion project and deciding it would change the way people shop.