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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

twilio-segment

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Story
Adobe’s Bundle Is Coming for Segment’s Seat
Saas · Enterprise · Platform

Adobe’s Bundle Is Coming for Segment’s Seat

Adobe can now pitch Marketo Engage and Real-Time CDP as one connected Experience Cloud decision. For teams already paying for Marketo, Segment’s next renewal becomes a referendum on independence itself.

adobe-marketo · twilio-segmentRead →
Story
The Quiet War Over Who Names Your Events
Saas · Enterprise · Developer Tools

The Quiet War Over Who Names Your Events

Segment and Amplitude usually run side by side, not head to head. The real fight is quieter - which one gets to decide what an event is called before the whole company builds dashboards on top of it.

segment · twilio-segmentRead →
Story
The Customer Data Fork Hidden Inside Your Stack
Saas · Enterprise · Developer Tools

The Customer Data Fork Hidden Inside Your Stack

Segment and mParticle both promise clean, portable customer data. The consequential difference is where each product puts gravity: inside Twilio’s engagement suite or between the many tools you may want to keep.

customer-data-platform · twilio-segmentRead →