tourism-marketing
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Mark Jaronski and the Business Behind Getting Away
From Disney parks to independent inns and Georgia’s tourism office, Mark Jaronski has spent his career connecting a traveler’s good time with a community’s livelihood. At Paradise, that connection is now his brief.
Paula Port Is Teaching the Internet to See Toronto at 100%
After more than two decades telling one city's story, Destination Toronto's chief marketing officer is preparing for a world in which travellers ask machines where to go - while insisting that curiosity, community and human judgment still lead the way.
Chris Bosworth Markets the Outdoors From Inside the Story
Before Chris Bosworth marketed canoe trips, cycling routes and Muskoka weekends, he learned the terrain from a store at Opeongo - then paddled 420 kilometres around it.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.
Shelley Bruce and the Memory Business
After two decades in advertising and hospitality, Murphy Hospitality Group's chief marketing officer works where a brand promise meets the dining room, hotel lobby and festival field.
Lauchlan Rogers Maps the New Journey to Ontario
A childhood split between downtown Toronto and Nova Scotia, a mapmaker's education and years of learning creative tools from scratch shaped a tourism marketer who treats curiosity as both craft and strategy.