tiktok-marketing
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Komodo Turned the Holiday Brochure Into a Live Competition
Four friends built a social agency around a useful suspicion: people do not want to watch another destination ad. So Komodo made the audience part of the itinerary.
The Influencer Agency That Put 50,000 Creators Through a Filter
Hello There Collective built an agency around a useful suspicion: a large following is not the same thing as influence. Its answer is part talent network, part content studio and part performance-marketing lab.
Jive PR + Digital gives people something to talk about
A butter truck, an immersive art company, and a surprisingly useful distinction between being liked and being bought. Inside the agency that connects PR, creators, and the checkout.
The Agency That Sent 1,000 Micro-Influencers Into Battle and Never Took a Dime of Venture Money
Mae Karwowski bootstrapped Obviously out of a Lower East Side apartment, turned down a $25 million offer, and sold to the world's biggest ad holding company. The trick was treating influencers like a data problem, not a popularity contest.
Dana Tuchman
Dana Tuchman is the Chief Marketing Officer of Edikted, the Gen Z women's fashion brand that turned #TikTokMadeMeBuyIt and a signature pink package into one of the most talked-about retail stories of the decade. Trained in economics and performance media in Israel, she moved from managing paid search at global agencies to steering the marketing engine behind a brand that scaled to roughly $119M in revenue and is doubling its retail footprint. Her playbook leans on organic virality, aggressive gifting, and unboxing culture rather than traditional influencer paydays.
CAKES Body
CAKES Body is a Los Angeles-based, women-led direct-to-consumer brand founded by twin sisters Taylor Capuano and Casey Sarai in 2022. It makes reusable silicone nipple covers and bra alternatives from medical-grade silicone that grip to skin using natural body heat instead of adhesive. After a viral organic-content strategy and a December 2023 appearance on ABC's Shark Tank - where it took a $300,000 investment from SKIMS and Good American co-founder Emma Grede - the bootstrapped company scaled to roughly $95 million in net sales in the fiscal year ending June 2025.
Taylor Capuano
Taylor Capuano is the co-founder and chief creative officer of CAKES body, a viral direct-to-consumer apparel brand she launched in 2022 with her twin sister, Casey Sarai. Starting with $5,000 each in personal savings and no marketing budget, the sisters bootstrapped the company from a side hustle into a business that reported roughly $95 million in net sales in its fiscal year ending June 2025. A December 2023 appearance on ABC's Shark Tank, where they landed a deal with Emma Grede, accelerated the brand's rise. Capuano leads creative and marketing, and has become a public voice for bootstrapped, digital-first growth and family-friendly workplace policies.
Statusphere
Statusphere is an AI-powered influencer marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, measurable growth channel. It automates the messy parts of creator programs - matching, product fulfillment, compliance, content rights and reporting - so brands can generate authentic user-generated content at scale and improve product discovery across social and AI-powered search. Founded by Kristen Wiley in 2016, the company has powered tens of thousands of creator collaborations for brands including Fenty Beauty, Express and Kendo Brands.
e.l.f. Beauty
e.l.f. Beauty is an Oakland-based, publicly traded cosmetics company (NYSE: ELF) built on a simple disruptive idea: prestige-quality makeup and skincare that almost everyone can afford. Founded in 2004 as e.l.f. (Eyes Lips Face) and reshaped under CEO Tarang Amin since 2014, it has grown into a multi-brand house spanning e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Hailey Bieber's rhode. Every product is vegan and cruelty-free, most cost under $20, and the company has become a case study in social-first, community-driven brand building.
Tarang Amin
Tarang Amin is the Chairman and CEO of e.l.f. Beauty, the affordable cosmetics company he took public in 2016 and grew from a $135 million equity story into a multi-brand portfolio anchored by e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and - as of May 2025 - Hailey Bieber's rhode in a $1 billion deal.