tiktok-marketing
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Dana Tuchman
Dana Tuchman is the Chief Marketing Officer of Edikted, the Gen Z women's fashion brand that turned #TikTokMadeMeBuyIt and a signature pink package into one of the most talked-about retail stories of the decade. Trained in economics and performance media in Israel, she moved from managing paid search at global agencies to steering the marketing engine behind a brand that scaled to roughly $119M in revenue and is doubling its retail footprint. Her playbook leans on organic virality, aggressive gifting, and unboxing culture rather than traditional influencer paydays.
Taylor Capuano
Taylor Capuano is the co-founder and chief creative officer of CAKES body, a viral direct-to-consumer apparel brand she launched in 2022 with her twin sister, Casey Sarai. Starting with $5,000 each in personal savings and no marketing budget, the sisters bootstrapped the company from a side hustle into a business that reported roughly $95 million in net sales in its fiscal year ending June 2025. A December 2023 appearance on ABC's Shark Tank, where they landed a deal with Emma Grede, accelerated the brand's rise. Capuano leads creative and marketing, and has become a public voice for bootstrapped, digital-first growth and family-friendly workplace policies.
Tarang Amin
Tarang Amin is the Chairman and CEO of e.l.f. Beauty, the affordable cosmetics company he took public in 2016 and grew from a $135 million equity story into a multi-brand portfolio anchored by e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and - as of May 2025 - Hailey Bieber's rhode in a $1 billion deal.