technology-marketing
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Merritt Group and the Business of Making Complicated Things Matter
For three decades, Merritt Group has made a business of translating dense technology into stories that buyers can repeat. The trick is not louder marketing. It is knowing exactly which details deserve a microphone.
The Publicists Behind the Pixels
Liaison found a narrow problem hiding inside a gigantic industry: the people building the future in 3D were not always good at explaining it. For more than 25 years, Heidi Lowell's Portland agency has made the pixels legible.
Isource Marketing Put the Funnel on the Factory Floor
A twenty-year-old Miami agency has given the marketing funnel a mechanic's vocabulary - and built a cross-border business around fixing the leaks between attention and revenue.
The Wedding Invitation That Built a Marketing Agency
Sagefrog began when an engineer hired a designer for his wedding invitations. Two decades later, that accidental pairing - strategy beside craft, measurement beside taste - has become the agency's entire operating idea.
Bhava Found a Better Way to Launch Tech: Prove the Problem First
A small San Francisco agency has spent 15 years translating difficult technology into stories people can repeat. Its neatest trick is simple: before announcing the answer, prove the problem is real.
Beginners knows a launch is only the first story
A robotics company, a hockey arena, and an agency that kept looking for the next chapter. Inside Beginners’ approach to making complicated companies easier to understand.
BAM knows who needs to hear your story
A startup can have news and still have nobody’s attention. BAM sells the work between the two: finding the story, earning the introduction, and giving people a reason to care.
Big Sky Communications and the art of asking a customer twice
A good customer story can help sell software. Big Sky Communications builds the relationships, routines, and restraint needed to keep those stories coming.
Big Valley Marketing asks a better question: Who needs to care?
A technology company can explain every feature and still leave its audience cold. Big Valley Marketing works on the missing connection between what a business builds, what it says, and why anyone should pay attention.
10Fold Communications and the question after the applause
Getting a technology company into the news is one job. Explaining what the attention accomplished is another. 10Fold has built its pitch around doing both.