sustainable-tourism
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Leaders International Wants Small Businesses on the Purchasing List
From Jordanian suppliers to Tunisian tourism, the nonprofit connects business support to buyers and jobs. Its projects show what that takes - and its accounts show the financial strain behind the work.
Lisbon Is a City Built to Be Rebuilt - Now It Must Survive Its Own Success
Lisbon turned earthquake rubble, abandoned docks and steep streets into a global calling card. The next trick is harder: keeping the city useful to residents while the world keeps arriving.
Pakistan’s History Was Stuck in Textbooks. IRVI Put It on a Bus.
Zain Mustafa spent a decade taking students to forts, shrines and forgotten streets. Then he built an institute around a stubborn idea: Pakistan’s past makes more sense when the people living beside it become the teachers.
The 107-Year-Old Tourism Bureau That Learned More Visitors Isn’t the Whole Point
Tourisme Montréal once sold motorists a road to the city. After tourism collapsed, it rebuilt the pitch around residents, winter, culture and measurable local value - a useful playbook for anyone marketing a place they do not control.
Tourism Nova Scotia Missed a $4 Billion Bet - Then Built a Better Playbook for Selling a Place
A pandemic broke the province's neat growth forecast. The rebuild reveals a useful lesson for every place brand: advertising works better when the product, the operators and the calendar improve with it.
The $50 Million Travel Company That Learned Luxury Means Making You Pedal
Butterfield & Robinson sold no seats on its first deluxe bike tour and stranded one unhappy group on a Caribbean island. Then it discovered a durable luxury formula: do the hard logistics so wealthy travellers can enjoy the good kind of hard work.
The 98-Year-Old Travel Company Selling the Luxury of Not Planning
Globus began with one borrowed rowboat. Nearly a century later, its three-brand machine turns the least romantic parts of travel - transfers, tickets, timing and luggage - into the product travelers increasingly want: relief.
Afar
Afar is a purpose-driven travel media company built around the idea that the best trips change the people who take them. Launched in 2009 from a chance trip to India, it now publishes a quarterly print magazine, a daily-updated website, podcasts, video, newsletters and travel experiences for a community of curious, conscientious travelers.