subwoofers

(5)
Company
KICKER Built a 50-Year Audio Business by Making Bass Fit Where It Shouldn't
Hardware · Consumer · Ecommerce

KICKER Built a 50-Year Audio Business by Making Bass Fit Where It Shouldn't

A one-off speaker box for Oklahoma pickup trucks became a global hardware company. Its most useful lesson is quieter than its products: engineer the hard part, then sell the customer less work.

car-audio · mobile-audioRead →
Company
The Speaker Company That Went Bankrupt - Then Put the Studio Back in the Living Room
Hardware · Consumer · Enterprise

The Speaker Company That Went Bankrupt - Then Put the Studio Back in the Living Room

M&K Sound helped popularize the powered subwoofer, disappeared into bankruptcy, and returned with the same stubborn proposition: your home theater should tell the truth about the mix. Here is what survived, what it costs, and what builders can borrow.

mk-sound · miller-kreiselRead →
Company
The 1962 Radio Shop That Learned to Speak Fluent Jeep
Ecommerce · Consumer · Hardware

The 1962 Radio Shop That Learned to Speak Fluent Jeep

It started as a shop that fixed factory radios. Sixty years later, Drive-In Autosound is still betting that the thing you can't buy on Amazon is a clean install - and that Colorado drivers will pay for it.

car-audio · window-tintRead →
Company
Car Toys Spent 38 Years Selling You a Better Stereo. Then the Dashboard Got Smart.
Ecommerce · Consumer · Hardware

Car Toys Spent 38 Years Selling You a Better Stereo. Then the Dashboard Got Smart.

For 38 years the Seattle chain sold drivers a better stereo than the one bolted in at the factory. Then the factory dashboard learned to do it all - and the largest independent car-audio retailer in America had to decide what it was really selling.

car-audio · mobile-electronicsRead →
Company
The Speaker Company That Names Its Line Arrays After the Moons of Jupiter
Hardware · Ecommerce · Consumer

The Speaker Company That Names Its Line Arrays After the Moons of Jupiter

A small crew in Walnut, California ships line arrays, subwoofers and weatherproof PA gear straight to the DJs and churches who use them - and names the product series after planetary moons.

pro-audio · loudspeakersRead →