sports-merchandise
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JH Design puts a price on team spirit. From $120 to $10,000.
A reversible varsity jacket and a crystal-covered leather edition live in the same catalog. Inside the Los Angeles company that gives sports loyalty something to wear.
Nashville SC built a $335 million home. Then came the silverware.
A stadium, a guitar riff and a first trophy: Nashville Soccer Club has turned a local soccer following into an MLS business. The expensive part was building a home; the harder part was giving people reasons to return.
Ottawa Rapid FC Built the Team. Now It Has to Build the Habit.
Canada finally built a domestic professional league for its women. Ottawa's founding club made the playoffs in year one - then brought in new majority owners to solve the harder problem: making a new team feel inevitable.
ALLCITY's $25 Million Bet: Local Sports Fans Still Want a Room of Their Own
The Denver company built a five-city sports network without buying game rights. Its real product is a daily habit - and the business gets interesting when that habit is strong enough to sell ads, shirts, memberships, and a seat at the watch party.
The 123-Year-Old Startup That Put a Clock on Baseball
Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
National Football League (NFL)
The NFL is less a single sports company than a carefully tuned operating system for 32 clubs - one that turns a short season into year-round media, data, merchandise and global fandom.
Minnesota Vikings
Minnesota's NFL franchise has spent six decades turning purple, ritual and recurring heartbreak into a durable consumer business. Its real product is bigger than football: a weekly reason for millions of people to belong.
National Hockey League (NHL)
The NHL sells a scarce live spectacle, then makes it abundant across television, streaming, merchandise, data products and 32 local markets. Its century-old advantage is not merely hockey - it is the system that turns every puck drop into rights, reach and ritual.
Kansas City Chiefs
Kansas City still sells football on Sundays. The more revealing business is everything built around it - a year-round engine of tickets, content, commerce, sponsorship and belonging that now travels far beyond Arrowhead.
LA Clippers
For decades, the Clippers rented a stage in someone else’s story. Intuit Dome gives the franchise its own building, its own data and a much bigger business to run.