sports-journalism
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The Sports Desk That Became the Bundle
The Athletic sold die-hard fans a simple promise: better reporting on their teams. The wager bought it a $550 million exit, but the harder game was making all those reporters pay for themselves.
Kathy Morgenstern Has Always Known the Difference Between Watching the World and Entering It
A college swimmer became a sports journalist, an aquatics leader and, eventually, the person who turns a ticket into a journey. Her career makes a persuasive case that the best travel plans begin long before the boarding call.
Just Women's Sports
Just Women's Sports is a Los Angeles-based digital media company built entirely around covering, celebrating and growing women's sports. Founded in 2020 by former pro soccer player Haley Rosen, JWS produces editorial coverage, athlete-hosted podcasts, video highlights, a newsletter and merchandise across web and social - reaching tens of millions of fans and treating women's sports as the real, growing business it is rather than a charity case.
Haley Rosen
Haley Rosen is the founder and CEO of Just Women's Sports, the digital media company she launched in January 2020 to fix a number that had not budged in a decade: roughly 4% of all sports coverage went to women. A former Stanford midfielder who played professionally before injuries ended her career, Rosen built JWS from a single Instagram account into a leading women's sports media platform with podcasts, editorial, live programming, events, and merchandise, backed by investors including Kevin Durant and Joe Tsai. Her core argument, delivered on the TEDxBoston stage, is blunt: stop treating women's sports like a charity and start covering them like sports.